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Content Marketing

Content Marketing and the Customer Journey

Top of Funnel (Awareness, Initial Engagement)

Middle of Funnel (Ongoing Engagement, Secondary Conversions)

Bottom of Funnel (Primary Conversion, Retention, Advocacy)

Content Strategy

Content Calendars

Promotional vs. Original vs. Curated Content

Content Marketing Do's and Don'ts

Developing Content / Lead Magnets

Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)?

Why is SEO Important?

On-Site SEO & Keywords

Off-Site SEO

Course Quizzes: Content Marketing and SEO

Chapter 9: Content Marketing

Chapter 10: Search Engine Optimization (SEO)

Welcome to the Fundamentals of Content Marketing and Search Engine Optimization (SEO) course. In today's highly competitive digital landscape, creating compelling content and ensuring it reaches your target audience is crucial for business success.

Welcome to the Fundamentals of Content Marketing and Search Engine Optimization (SEO) course. In today's highly competitive digital landscape, creating compelling content and ensuring it reaches your target audience is crucial for business success. This comprehensive course is designed to equip you with the essential skills needed to build a robust content strategy and optimize your online presence for search engines.

Throughout this course, you will dive deep into the core principles of content marketing, exploring how to effectively map content to every stage of the customer journey—from the top of the funnel (awareness and initial engagement) to the bottom (primary conversion, retention, and advocacy). You will learn how to develop actionable content strategies, utilize content calendars, and distinguish between promotional, original, and curated content. Furthermore, we will guide you through the best practices of creating high-converting lead magnets while avoiding common content marketing pitfalls.

In the second half of the program, we demystify Search Engine Optimization (SEO). You will discover exactly what SEO is, why it is a critical component of digital marketing, and how search engines rank websites. We will cover practical techniques for on-site SEO, including keyword research and application, as well as off-site SEO strategies to build authority and drive organic traffic.

By the end of this course, you will have a holistic understanding of how content marketing and SEO work hand-in-hand to attract, engage, and convert customers. Whether you are a marketing beginner or a business owner looking to scale your digital footprint, this course provides the foundational knowledge and practical tools you need to succeed.

Chapter 6: Fundamentals of Content Marketing and Search Engine Optimization

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            <p>Mastering the digital landscape requires a deep understanding of how to attract, engage, and convert audiences through strategic communication and search visibility. This comprehensive course, Fundamentals of Content Marketing and Search Engine Optimization, delves into the essential techniques needed to build a powerful online presence. The journey begins with a thorough exploration of content marketing, guiding learners through every stage of the customer journey. From capturing initial awareness at the top of the funnel to driving primary conversions and fostering brand advocacy at the bottom, the curriculum breaks down the mechanics of effective audience engagement. Learners will discover how to craft robust content strategies, manage content calendars, differentiate between promotional, original, and curated content, and develop compelling lead magnets while adhering to industry best practices.</p>

<p>Beyond creating high-quality content, ensuring that it reaches the right audience is paramount. The second half of this course demystifies Search Engine Optimization (SEO), providing a clear framework for improving organic search visibility. Participants will explore the foundational mechanics of how search engines operate and why SEO is a critical component of any digital marketing strategy. The modules provide actionable insights into on-site optimization, effective keyword research and application, and off-site SEO tactics that build domain authority. To reinforce these critical concepts, a comprehensive suite of quizzes is integrated throughout the course, allowing learners to test their knowledge on everything from funnel strategies to SEO mechanics, ensuring a practical and theoretical mastery of the subject matter.</p>
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