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Introduction to Business Models

What a Business Model Is—and Why It Matters

The Three Essential Components

Three Essential Questions

Value Proposition

Customer Segment

Revenue Stream

🎮 Crossword: Business Model Terminology

The Desirability, Feasibility, and Viability Framework

Desirability

Feasibility

Viability

Validating and Evolving the Model

Business Models as Hypotheses

The Evolution and Communication of Business Models

Conclusion

Knowledge Check

Quiz: Business Model Foundations

Quiz: The Three Components

Quiz: Identifying Value and Customers

Quiz: The DFV Framework

Quiz: Validation and Evolution

Course Feedback

Course Survey

Learner Feedback

Turn your idea into a business that works. From Vision to Action: Mastering Business Model Essentials is a practical, beginner-friendly course that walks you step by step from a spark of inspiration to a clear, testable, and scalable business model. You’ll discover what a business model truly is—the bridge between your vision and day-to-day execution—and learn how to define the value you offer, who you serve, and how you’ll make money sustainably. Using the Desirability, Feasibility, and Viability (DFV) framework, you’ll pressure-test your assumptions, identify risk early, and focus your limited time and resources where they matter most. The course blends concise lessons, interactive checks, and a playful terminology crossword to lock in key concepts. By the end, you’ll have a focused value proposition, a defined target audience, and a revenue approach you can validate in the real world. Whether you’re launching a startup, spinning up a new offering inside an organization, or clarifying a side project, this course gives you the tools and confidence to move from guessing to knowing—and from vision to action.

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            <p>Transforming a creative spark into a sustainable enterprise requires more than just a great product idea; it demands a robust framework that translates vision into tangible action. A business model serves as this essential bridge, defining how an organization creates, delivers, and captures value. While many aspiring entrepreneurs focus solely on the features of their invention, mastering the essentials of a business model involves understanding the systemic relationship between what is being offered and how it functions within a competitive market. By shifting focus from the "what" to the "how," individuals can build a foundation that supports long-term growth rather than just a one-time sale.</p>

<p>This course explores the fundamental components that make a business model viable, starting with the three critical questions regarding value proposition, customer segments, and revenue streams. We will delve into the Desirability, Feasibility, and Viability (DFV) framework to ensure that an innovation not only meets a real human need but is also technically possible and financially sustainable. Furthermore, the curriculum emphasizes that a business model is not a static document but a set of hypotheses to be tested, validated, and evolved. By analyzing these core concepts, you will gain the tools to communicate your business logic clearly to stakeholders and adapt your strategy based on real-world feedback and evidence.</p>
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