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activé FiberShake bemutatkozó

Bemutatkozó

Brandünk története, küldetésünk és jövőképünk  

Célcsoportunk

Quiz 1 - Célközönség

Quiz 1 - Küldetés, jövőkép

Quiz 1 - Brand történet

A vásárlóink megértése

Vásárlóink fő motivációi

Fogyasztói elkötelezettség

Árazás

Quiz 2 - Vásárlói motivációk

Quiz 2 - Fogyasztói elkötelezettség

Quiz 2 - Árazás

Hogyan született a termék 

Minőségellenőrzés és teszelés

Szabályozási megfelelés

Quiz 3 - Hogyan született a termék

Quiz 3 - Szabályozási megfelelés

Marketing

Brand és pozicionálás

Online hirdetések és eladási csatornák

Offline hirdetések és eladási csatornák

Quiz 4 - Brand és pozicionálás

Quiz 4 - Online hirdetések és eladási csatornák

Quiz 4 - Offline hirdetések és eladási csatornák

Brand Onboarding - Bevezetés az activé Fibershake világába

Bevezetés az activé Fibershake világába

the course takes you through the Fibershake brand in depth. During this journey you'll understand the mission, vision and values of this company, which aim to bring the customer in a better shape and a healthier gut flora way than before.
Brand Basics: Activé FiberShake
Activé FiberShake is a Hungarian brand founded in 2018 by Fanni and Bálint Vadász. The main goal in developing the product was to help align fiber consumption habits with professional recommendations. In today's busy lifestyle, it's often difficult to eat properly, so the founders sought a product that is rich in fiber, easy to prepare, contains natural ingredients, and is also delicious. Since they couldn't find such a product on the market, they created FiberShake.

The brand's mission is fueled by the recognition that our health fundamentally begins in our gut, and Western diets are typically low in fiber. FiberShake is made from 100% natural ingredients and gut-friendly components, with a single serving providing one-third of the recommended daily fiber intake.

The product's success is indicated by international recognitions:

In 2021, they won the "World's Best Healthy Drink" award at the World Food Innovation Awards in London

In 2022 and 2023, they won the International Taste Institute's "Superior Taste Award" in Brussels for their salted caramel and chocolate flavored products

Product Differentiation
Activé FiberShake is unique in the market in several ways:

Combination of three types of fiber and protein: While the daily recommended fiber intake is 30 grams, those following a Western diet typically consume only 15 grams. One serving of FiberShake contains 10 grams of fiber from three different fiber sources, providing one-third of the daily recommended amount in a single serving.

High protein content: In addition to 10 grams of fiber, it also contains 18-20 grams of premium quality protein, making it suitable even as a meal replacement.

Exclusively natural ingredients: It contains no artificial colors or sweeteners. Natural ingredients (e.g., beetroot powder) are used for coloring, and gut-friendly, low-calorie sweeteners (erythritol, stevia) and minimal (1g) added sugar are used for sweetening.

Gut-friendly philosophy: The brand strictly avoids artificial sweeteners as they do not support a healthy gut flora.

From Concept to Consumer: The Story of Activé FiberShake and Its Commitment to Health  

<div class="simple-box-wrapper"><div class="simple-box"><div class="column" flex-size="undefined"><p>Ebben a kurzusban bepillanthatsz az activé Fibershake kulisszái mögé. A programunk a termék útját mutatja be a koncepciótól a fogyasztóig, hangsúlyozva elkötelezettségét az egészség és jóllét iránt.&nbsp;</p><p>A tananyag során megismerkedhetsz a márka fejlődésével, küldetésével és értékeivel, valamint a termék egyedi jellemzőivel és szemléletformáló hatásával az egészségtudatosságra.</p><p>&nbsp;</p></div></div></div>