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Spotting and Building

Turning Outrage Into a Festival

Spotting the Gap: Using Data as Ammunition

Building Your Founding Tribe

Sustaining the Mission

Earning the First Yes

Don't Quit Before the Miracle

Build Your Venture

Build It: Your Venture One-Pager

Checkpoint: Founding From a Gap

How outrage at being shut out of Sundance became the Urbanworld Film Festival — spotting an underserved market with real data, building a founding tribe, earning the first sponsor, and surviving the moments everything nearly falls apart.

After a frustrating conversation with a Sundance Film Festival director about why so few
Black films made the lineup, Spikes walked out and decided to build his own festival —
"for us and by us. " This module tracks exactly how the Urbanworld Film Festival went from
that single angry moment to a twenty-five-year institution, and pulls out the mechanics of
spotting a real gap, building a founding tribe, and earning your first yes.

Founding From a Gap in the Market

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