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Foundations of Digital Storytelling

Introduction to Digital Storytelling and Multi-Platform Writing

Core Elements of Effective Stories

Narrative Structures for Digital Audiences

Audience, Purpose, and Story Strategy

Copywriting Across Digital Channels

Principles of Clear and Persuasive Digital Copy

Writing for Websites and Blogs

Writing for Social Media Channels

Writing for Email, Newsletters, and Mobile Messages

Scriptwriting for Video and Audio

Fundamentals of Video and Audio Scriptwriting

Writing Video Scripts

Writing Audio and Podcast Scripts

Script Formatting, Accessibility, and Production Readiness

Adapting Stories for Modern Digital Formats

From Core Story to Content Ecosystem

Adapting Stories for Short-Form and Interactive Formats

Ethics, Attribution, and Inclusive Digital Storytelling

Capstone: Multi-Platform Story Plan

Quiz

Question 1: Which narrative element creates a challenge that motivates the audience to continue following a story?

Question 2: What is the primary purpose of adapting copy for a specific digital channel?

Question 3: Which component is especially important in a two-column video script?

Question 4: Which revision best improves accessibility for a digital video script?

Question 5: What should remain consistent when a central story is adapted for multiple platforms?

Survey and Feedback

Course Feedback Survey

Welcome to 'Foundations of Digital Storytelling and Multi-Platform Writing. ' In today's fast-paced digital landscape, capturing and holding your audience's attention requires more than just good writing—it requires strategic, adaptable storytelling.

Welcome to 'Foundations of Digital Storytelling and Multi-Platform Writing.' In today's fast-paced digital landscape, capturing and holding your audience's attention requires more than just good writing—it requires strategic, adaptable storytelling. This comprehensive course is designed to equip you with the essential skills to craft compelling narratives and adapt them seamlessly across various digital platforms, including websites, blogs, social media, email, video, and podcasts. You will start by mastering the core elements of effective stories, exploring narrative structures tailored specifically for digital audiences, and understanding how audience needs drive story strategy. From there, you will dive into the nuances of digital copywriting, learning how to write persuasive, clear, and accessible content for different channels, from scannable web pages to engaging social media hooks. The course also covers the fundamentals of scriptwriting for video and audio, ensuring your spoken-word content is as engaging and production-ready as your written text. Finally, you will learn how to build a robust content ecosystem, adapting a single core story into multiple formats while maintaining ethical standards, accessibility, and inclusive language. By the end of this course, you will complete a Capstone project—a complete Multi-Platform Story Plan—showcasing your ability to connect with audiences wherever they are. Whether you are a marketer, content creator, or aspiring writer, this course will transform the way you communicate online and help your message stand out.

Foundations of Digital Storytelling and Multi-Platform Writing

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            <p>In the contemporary communication landscape, the ability to craft compelling narratives across diverse digital platforms is an essential skill for professionals. "Foundations of Digital Storytelling and Multi-Platform Writing" provides a comprehensive exploration of how core narrative elements—such as character, conflict, and theme—intersect with platform-specific strategies to engage modern audiences. This course examines the fundamental principles of digital storytelling, emphasizing the critical relationship between audience needs, communication goals, and channel conventions. By establishing a strong foundation in narrative structure and story strategy, learners will understand how to construct messages that resonate deeply and drive desired actions in a highly saturated digital environment.</p>

<p>As the curriculum progresses, participants will transition from theoretical frameworks to practical application across various mediums. The coursework meticulously covers copywriting techniques tailored for websites, blogs, social media, and mobile channels, ensuring clarity, relevance, and persuasive impact. Furthermore, the program delves into the technical and creative aspects of scriptwriting for video and audio, highlighting industry-standard formatting, pacing, and accessibility practices. Ultimately, learners will synthesize these skills by adapting a core story into a cohesive multi-platform content ecosystem. Through rigorous analysis of ethical considerations, inclusive design, and audience alignment, participants will culminate their experience by developing a comprehensive multi-platform story plan, equipping them with the expertise to execute sophisticated digital communication strategies.</p>
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