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Introduction to Sponsorships

How to Use This Training

What are Sponsorships?

Creating a Sponsorship and Sponsors

The Sponsorship Process in Salesforce

Creating a New Ticket Level

Creating a Sponsorship for an Attendee

Entering Sponsorship Information

Viewing Sponsors 

Sponsor Bundle Registration Groups

Knowledge Check

Quiz: Ticket Level Basics

Quiz: Configuring Fields

Quiz: Applying Benefits

Quiz: Sponsorship Workflows

Quiz: System Navigation

Mastering Event Sponsor Management in Salesforce and Accelevents is a practical, hands-on course designed for event professionals who need to create, manage, and report on sponsor packages with precision. You’ll learn exactly where sponsor ticketing lives inside Salesforce event records, how to set up clean and consistent ticket levels, and how to automate sponsor benefits so nothing falls through the cracks. We’ll bridge the gap between Salesforce configuration and Accelevents execution, showing you how to align naming conventions, pricing, inventory, and entitlements for a frictionless sponsor experience. Through step-by-step workflows, you’ll practice assigning sponsorships to attendees, verifying records in dashboards, and generating sponsor-focused reports that stakeholders actually use. Each module is built around real-world tasks—creating ticket levels, differentiating sponsor benefits, and finalizing sponsorship records—so you can implement confidently on live events. By the end, you’ll have a reliable playbook for sponsor operations that scales across events, reduces manual cleanup, and elevates your sponsor value proposition.

Event Sponsor Management in Salesforce and Accelevents

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            <p>Managing sponsors shouldn't feel like a manual tug-of-war between spreadsheets and your event platform. For new event admins and strategists, the goal is to create a seamless experience where every sponsor feels valued and every benefit is tracked accurately. This course dives into the practical side of using Salesforce and Accelevents to streamline your sponsorship operations. We’ll start by looking at how to structure your ticket levels properly—ensuring that names, prices, and inventory are set up correctly from the get-go—so you can spend less time fixing data errors and more time building relationships with your partners.</p>

<p>Once the foundation is set, we’ll walk through the actual mechanics of assigning those sponsorships to your attendees. You’ll learn how to navigate the Salesforce interface to link specific ticket levels to individual records, ensuring that every benefit—whether it’s a VIP seat or a digital shout-out—is automatically triggered and accounted for. By the end of these modules, you’ll be able to verify your work through real-time dashboards and generate reports that prove the value of your event to stakeholders. It’s all about turning complex administrative tasks into a repeatable, efficient workflow that keeps your event running smoothly and your sponsors coming back year after year.</p>
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