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Introduction to Entrepreneurial Marketing

8.1 Entrepreneurial Marketing and the Marketing Mix

Traditional Marketing

Entrepreneurial Marketing

Marketing Mix

Market Research and Opportunity Recognition

8.2 Market Research, Market Opportunity Recognition, and Target Market

Primary Market Research

Secondary Market Research

Marketing Techniques and Branding

8.3 Marketing Techniques and Tools for Entrepreneurs

8.4 Entrepreneurial Branding

Strategy, Sales, and Customer Service

8.5 Marketing Strategy and the Marketing Plan

8.6 Sales and Customer Service

Are you ready to take your startup or small business to the next level. Welcome to "Entrepreneurial Marketing and Sales," a comprehensive course designed specifically for innovators, founders, and business owners who want to master the art of reaching customers and driving revenue.

Are you ready to take your startup or small business to the next level? Welcome to "Entrepreneurial Marketing and Sales," a comprehensive course designed specifically for innovators, founders, and business owners who want to master the art of reaching customers and driving revenue. In today's highly competitive landscape, traditional marketing methods often fall short for new ventures with limited budgets. This course bridges the gap by introducing you to the dynamic world of entrepreneurial marketing. You will explore the expanded 7 Ps of the marketing mix and discover how to leverage guerrilla, relationship, and viral marketing techniques to maximize your impact.

Beyond just marketing theory, this course dives deep into actionable strategies. You will learn how to conduct effective primary and secondary market research, identify lucrative market opportunities, and pinpoint your ideal target audience. We will guide you through the process of building a strong, customer-focused brand identity that resonates with your market. Finally, you will master the critical components of sales and customer service, including a proven six-step sales strategy, handling objections, and fostering long-term customer loyalty. Whether you are launching a new product or scaling an existing business, this course provides the essential tools, frameworks, and insights needed to craft a winning marketing plan and close sales with confidence. Join us to transform your entrepreneurial vision into a thriving, market-leading reality.

Entrepreneurial Marketing and Sales

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            <p>Navigating the competitive landscape of a new venture requires a specialized approach to reaching customers that differs significantly from established corporate practices. This course explores the fundamental shift from traditional marketing to entrepreneurial marketing, emphasizing how resource-constrained startups can leverage the marketing mix to gain traction. By examining the expanded 7 Ps—Product, Price, Place, Promotion, People, Physical Environment, and Process—participants will learn to apply core principles to new ventures. The curriculum highlights the agility and creativity inherent in entrepreneurial strategies, contrasting them with standard industry approaches to provide a clear roadmap for market entry and growth.</p>

<p>Beyond foundational concepts, the course delves into the practical mechanics of market research and opportunity recognition. Students will master both primary and secondary research techniques to identify viable target markets and validate business ideas. The journey continues through the implementation of innovative marketing tools, such as guerrilla and viral marketing, alongside the development of a customer-focused brand identity. Finally, the program bridges the gap between marketing and revenue generation by detailing the components of a comprehensive marketing plan and a structured six-step sales strategy. By integrating customer service as a pillar for long-term relationship building, this course equips entrepreneurs with the essential skills to not only attract customers but to retain them in a sustainable business model.</p>
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