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Foundations of UX/UI Design

UX vs. UI: Principles, Process, and Outcomes

Research and Synthesis for Product Strategy

Interaction Design and Information Architecture

Task Flows, IA, and Wireframing

Prototyping and Usability Testing

Visual Design Systems and Accessibility

Visual Language, Components, and Design Systems

Inclusive Design and Accessibility

Product Delivery and Collaboration

From Concept to Release: Handoff, Metrics, and Iteration

Knowledge Checks and Feedback

Quiz: Foundations and Research

Quiz: IA, Flows, and Wireframes

Quiz: Prototyping and Usability Testing

Quiz: Design Systems and Visual Language

Quiz: Accessibility and Inclusive Design

Course Feedback Survey

Turn business goals into intuitive, accessible products users love. End-to-End UX/UI Design: Translating Objectives into Intuitive Products is a practical, project-based course that guides you from research and strategy through interaction design, visual systems, accessibility, and delivery. You’ll learn how UX and UI collaborate to create measurable value, apply human-centered design principles, and work within modern product processes like the Double Diamond and Lean UX. Through hands-on exercises, you’ll plan and conduct research, synthesize insights into opportunities, map flows, craft information architecture, wireframe, prototype, and run usability tests. You’ll build a scalable visual design system with components and tokens, integrate accessibility from the start, and partner effectively with engineers and PMs for clean handoff and rapid iteration. By the end, you’ll confidently define MVP scope, set success metrics (task success, error rate, CSAT, NPS, retention), analyze post-launch data, and iterate with impact. Ideal for designers, product managers, and developers seeking a holistic approach to design that ships. No previous UX/UI role required—just curiosity, commitment, and a desire to build products that work for real people.

End-to-End UX/UI Design: Translating Objectives into Intuitive Products

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            <p>Design teams are often tasked with turning ambitious business objectives into intuitive, measurable product outcomes. This course provides an end-to-end framework for doing exactly that—connecting research, strategy, interaction design, visual systems, accessibility, and delivery practices so you can ship products that users understand, enjoy, and return to. You will learn how UX and UI collaborate to create value, apply human-centered design principles, and navigate processes like the Double Diamond and lean UX to move from discovery through testing with clarity. Along the way, you’ll anchor your work in meaningful KPIs such as task success, time-on-task, error rate, CSAT, NPS, and retention, ensuring that design decisions are accountable to both user needs and business outcomes.</p>

<p>The journey begins with foundations—differentiating UX from UI, mapping outcomes like flows, wireframes, prototypes, and specs, and aligning on the principles that shape usable, desirable, and feasible solutions. From there, you’ll plan and conduct research using interviews, contextual inquiries, surveys, diary studies, analytics, heuristic evaluations, and competitive analysis. You’ll synthesize insights through affinity mapping, personas, jobs-to-be-done, and problem statements, translating them into opportunity areas and success metrics that inform product strategy.</p>

<p>Next, you’ll define information architecture with navigation models, taxonomy, labeling, and content hierarchy, while crafting user and system flows that span platforms. You’ll practice low-fidelity wireframing to quickly explore layouts, apply proven patterns for forms, search, onboarding, and error handling, and document assumptions and edge cases. You’ll then progress across the fidelity spectrum of prototyping—from paper to high-fidelity interactive builds—designing test plans, selecting moderated or unmoderated methods, and analyzing qualitative and quantitative signals to prioritize fixes and iterate efficiently.</p>

<p>To ensure cohesion and scalability, the course dives deep into visual language and design systems: color, type, spacing, iconography, motion, component libraries, and design tokens for cross-platform consistency across web, iOS, and Android. You’ll refine microinteractions and feedback states, and collaborate with engineers using specs, constraints, and change management. Accessibility is woven throughout, with a dedicated module on inclusive design, WCAG 2.2 principles, and practical techniques—color contrast, focus order, semantics, alt text, error messaging—as well as keyboard, screen reader, and mobile considerations. You’ll also learn how to measure accessibility and integrate checks into CI/CD and design QA.</p>

<p>Finally, you’ll operationalize delivery: define MVP scope using impact-versus-effort and risk, write acceptance criteria, manage handoff with developers and PMs, and resolve ambiguities quickly. Post-launch, you’ll measure funnels, cohorts, usability metrics, and A/B tests to drive iterative improvement. To reinforce learning, targeted quizzes follow key sections—covering foundations, research, IA and flows, prototyping, design systems, and accessibility—culminating with a course feedback survey that helps continuously improve the learning experience. By the end, you’ll have a practical, repeatable approach for translating objectives into intuitive, accessible, and successful digital products.</p>
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