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Foundations of Product Development

What is a Product?

Understanding the Product Development Lifecycle

PDLC Stages and Stakeholders

Introduction to Development Methodologies

Waterfall Methodology

Agile Methodology

Lean Methodology and MVP

Phase 1: Discovery and Planning - Ideation

Identifying Customer Problems

Brainstorming and Ideation Techniques

Creating Value Propositions

Phase 1: Discovery and Planning - Validation

Market Research Fundamentals

Market Sizing and Competition

Feasibility Assessment

Phase 1: Discovery and Planning - Strategy

Defining Product Vision and Goals

Product Roadmapping

Feature Prioritization

Phase 2: Design and Development - Design

UX vs UI Fundamentals

Wireframing and User Flows

Prototyping and Usability Testing

Phase 2: Design and Development - Building

The Development Process

Version Control and Build-Measure-Learn

Managing Development Backlogs

Phase 2: Design and Development - Testing

Types of Testing

Bug Tracking and Quality Assurance

User Acceptance Testing

Phase 3: Launch and Lifecycle Management - Launch

Go-to-Market Strategy

Launch Strategies and Planning

Marketing and Sales Enablement

Phase 3: Launch and Lifecycle Management - Post-Launch

Monitoring Product Performance

Customer Feedback and Iteration

Product Growth and Maintenance

Product Retirement and Sunsetting

Assessments and Feedback

Quiz: Foundations of PDLC

Quiz: Discovery and Planning

Quiz: Design and Development

Quiz: Launch and Lifecycle

Final Exam: Product Development Lifecycle

Course Feedback Survey

End-to-End Product Development Lifecycle: Strategy, Execution, and Scaling

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            <p>From first spark to final sunset, this course maps the complete end-to-end journey of building products that matter. You will learn how strategy, execution, and scaling interlock across the Product Development Lifecycle (PDLC)—from defining what a product is and why lifecycle thinking drives time-to-market and ROI, to mastering methodologies such as Waterfall, Agile, and Lean. We begin with the foundations: core terminology, the stages from conception to retirement, and where different stakeholders create value. By the end of the opening section, you will be fluent in the language of PDLC and able to choose a methodology that fits your context, whether you are shipping software, delivering services, or launching physical products.</p>

<p>The course then moves into Phase 1: Discovery and Planning, where you will turn raw ideas into validated opportunities. You will identify customer pain points, apply ideation techniques, craft clear value propositions and personas, and validate assumptions through market research, TAM and competitor analysis, and feasibility assessments that culminate in disciplined Go/No-Go decisions. With strategy as the bridge to execution, you will define a compelling product vision, translate it into roadmaps and milestones, and prioritize features using frameworks like MoSCoW while aligning on KPIs that quantify success.</p>

<p>In Phase 2: Design and Development, you will distinguish UX from UI, sketch wireframes and user flows, and build prototypes to de-risk concepts through usability testing and tight feedback loops. You will see how engineering brings designs to life—selecting tech stacks, managing backlogs, and using version control within a build-measure-learn cadence. Quality becomes non-negotiable as you practice functional, usability, and performance testing; track and triage bugs; and guide solutions toward UAT and release readiness.</p>

<p>Phase 3: Launch and Lifecycle Management equips you to take products to market and sustain momentum. You will craft GTM strategy, plan soft versus hard launches, and coordinate marketing and sales enablement with crisp positioning and collateral. Post-launch, you will monitor metrics and analytics, synthesize customer feedback into iterative improvements, and balance growth with maintenance. Finally, you will learn to manage end-of-life with responsible sunsetting and clear communication plans—ensuring customer trust and organizational continuity.</p>

<p>To reinforce learning, the course integrates staged quizzes and a comprehensive final exam that test both terminology and practical judgment across scenarios—from selecting the right methodology to resolving post-launch issues. A concluding survey captures your feedback to continually improve the experience. By the end, you will possess a repeatable, cross-functional toolkit to navigate the entire product lifecycle with clarity, confidence, and measurable impact.</p>
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