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Orientation and Setup Foundations

Course Overview and Outcomes

Amplitude Project Setup and Data Sources

Tracking Plan and Instrumentation

Designing a Tracking Plan

Implementing Events and Properties

Data Governance and Privacy Controls

Core Analysis Workflows in Amplitude

Navigating the Amplitude Workspace

Event Segmentation and Funnels

Cohorts, Retention, and Lifecycle Analysis

Advanced Features and Operationalization

Revenue, Custom Metrics, and User Journeys

Data Pipelines, Warehouse, and Integrations

Operationalizing Insights and Experimentation

Knowledge Checks

Quiz: Project Setup and Data Ingestion

Quiz: Tracking Plan and Instrumentation

Quiz: Governance and Privacy

Quiz: Core Analysis Workflows

Quiz: Advanced Features and Operationalization

Wrap-up and Feedback

Capstone: End-to-End Implementation Plan

Course Survey

Ship a production-ready Amplitude Analytics implementation—from clean tracking to trustworthy dashboards and governance—in one practical course. End-to-End Amplitude Analytics Implementation and Data Governance takes you beyond charts to the operational workflows that make analytics reliable at scale. You’ll learn how to architect projects and environments, design a robust tracking plan aligned to business goals, instrument events and properties across platforms, and enforce data quality with privacy-first controls. Then you’ll turn data into action with core analysis workflows: segmentation, funnels, cohorts, retention, lifecycle, journeys, revenue, and custom metrics. Finally, you’ll operationalize insights through pipelines, integrations, warehouse patterns, and experimentation guardrails. Each module emphasizes hands-on validation, QA, and change management so your organization can trust the numbers and act faster. By the end, you’ll produce a pragmatic implementation plan—complete with governance rules and a starter dashboard kit—that your team can adopt immediately. If you’re ready to reduce data debt, align stakeholders, and accelerate product decisions with Amplitude, this course is your blueprint.

End-to-End Amplitude Analytics Implementation and Data Governance

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            <p>Amplitude becomes truly valuable when product analytics, data pipelines, and governance practices are designed as a single system. This course, End-to-End Amplitude Analytics Implementation and Data Governance, guides you through planning, instrumenting, validating, and operationalizing a complete analytics stack that is trustworthy, compliant, and actionable. You will move from setting up projects and SDKs across environments to establishing a robust tracking plan aligned to business goals and north-star metrics, then enforcing schema quality, privacy, and access controls. Along the way, you will learn how to convert clean data into clear insights with Amplitude’s core analysis workflows—segmentation, funnels, cohorts, retention, and journeys—and translate those insights into measurable outcomes for your product and business.</p>

<p>The journey begins with Orientation and Setup Foundations, where you’ll confirm prerequisites, understand assessment expectations, and configure projects, environments, and API credentials. You’ll validate ingestion using Live View and event stream inspection before designing a resilient Tracking Plan: mapping user journeys, defining events and properties, standardizing naming conventions, and planning for sampling, versioning, and rollback. Implementation modules cover identity strategy (device_id vs. user_id, merging), event/property instrumentation, group analytics, and rigorous QA workflows. Data Governance and Privacy Controls ensure long-term data health through enforcement, transformations, consent management, data residency, and privacy-by-design with appropriate access and SSO.</p>

<p>With a solid data foundation, you’ll master Core Analysis Workflows in Amplitude: organizing spaces, building charts, dashboards, and notebooks, and applying time settings, segmentation, and cohorts for precise insight sharing. You’ll analyze trends with Event Segmentation, diagnose friction with Funnels, compare cohorts and properties, and interpret retention and lifecycle patterns to understand habit formation. Advanced Features and Operationalization extend these skills to revenue tracking and LTV, custom metrics governance, Journeys and Pathfinder for path analysis, proactive monitoring with alerts, and integrations with warehouses and Reverse ETL to power a modern data stack. You’ll practice turning insights into action through rituals, KPIs, experimentation guardrails, and change management for stakeholder adoption.</p>

<p>To reinforce learning, Knowledge Checks throughout the course help you validate understanding of setup, tracking plans, governance, core analysis, and advanced operations. The capstone culminates in an End-to-End Implementation Plan that includes a tracking plan draft, environment setup, governance rules, and a dashboard starter kit—plus defined success metrics, monitoring, and iteration cadence. By the end, you will have a pragmatic blueprint and the hands-on skills to implement, scale, and govern Amplitude Analytics with confidence and clarity.</p>
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