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Marketing Foundations and Pricing Basics

Introduction to the Marketing Mix

MODULE 1: Pricing as an Economic Decision

The Mechanics of Supply and Demand

MODULE 2: The Law of Demand

MODULE 3: The Law of Supply

🎮 Crossword: Pricing Terminology

Elasticity and Equilibrium

MODULE 4: Price Elasticity of Demand

MODULE 5: Price Elasticity of Supply

MODULE 6: Supply and Demand in Equilibrium

Strategic Application

MODULE 7: Finite Capacity Pricing and Value Curves

MODULE 8: Airline Pricing as a Strategic Application

Course Conclusion: Pricing as Economic Discipline

Expert & Practitioner Perspectives

The Art of Pricing: What should you charge?

Mastering Pricing Strategy: Unveiling the Art of Business Positioning

Knowledge Check

Quiz: Marketing Mix and Pricing Foundations

Quiz: Supply and Demand Mechanics

Quiz: Elasticity Concepts

Quiz: Market Equilibrium

Quiz: Strategic Pricing Scenarios

Course Feedback

Course Survey

Master the art and economics of pricing with Marketing Fundamentals: Strategic Pricing and Economic Principles. This practical course bridges classic marketing strategy with real-world economic logic so you can set prices that grow revenue, protect margins, and deliver customer value. You’ll start by grounding yourself in the marketing mix and why price is the only revenue-generating lever—then move into the mechanics of markets: demand, supply, elasticity, and equilibrium. Through clear explanations, intuitive visuals, and applied examples, you’ll learn how customers respond to price changes, how producers adjust output, and how markets converge on prices that clear. From there, you’ll translate theory into action with strategic modules on finite capacity pricing, value curves, and dynamic pricing—highlighted by a deep dive into airline pricing that surfaces lessons transferable to SaaS, e-commerce, services, and more. By the end, you’ll think about pricing not as guesswork or cost-plus habit, but as a disciplined, data-informed strategic function. Whether you’re a marketer, product manager, entrepreneur, or analyst, you’ll gain a repeatable toolkit to diagnose market conditions, assess elasticity, align with capacity realities, and choose pricing strategies that scale. If you’re ready to move beyond intuition and build prices that reflect true customer value and market dynamics, this course is for you.

Module 8: Marketing Fundamentals: Strategic Pricing and Economic Principles

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            <p>Understanding the marketing mix is essential for any business professional, yet one element stands out for its direct impact on the bottom line. While product development, placement, and promotion focus on building and communicating value, price is the unique component responsible for capturing that value and generating revenue. This course moves beyond viewing pricing as a mere marketing tactic, instead framing it as a strategic economic discipline. By exploring the transition from traditional cost-plus models to sophisticated value-based approaches, participants will learn how markets function as price setters and how strategic pricing decisions dictate a firm's financial health within the broader economy.</p>

<p>The curriculum delves deep into the fundamental mechanics of the economy, specifically the laws of supply and demand. You will examine the inverse relationship between price and quantity demanded from the consumer's perspective, alongside the incentives that drive production levels for suppliers. Beyond these basic laws, the course covers the critical concepts of price elasticity and market equilibrium, providing the tools necessary to predict how price fluctuations influence total revenue. Through practical applications—such as analyzing finite capacity constraints and the dynamic pricing models used in the airline industry—this program bridges the gap between theoretical economic principles and real-world managerial strategy, ensuring a comprehensive grasp of how to optimize pricing in any market environment.</p>
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