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Marketing Strategy and Analysis

MODULE 1: The Final Marketing Plan as Strategy

MODULE 6: 🎮 Crossword: Strategic Analysis Terminology

MODULE 2: Marketing Strategy and the Role of Analysis

MODULE 3: Rethinking SWOT: External vs. Internal Analysis

MODULE 4: EFAS and IFAS: Quantifying SWOT

MODULE 5: SFAS: From Analysis to Strategic Priorities

MODULE 6: Using AI to Support Strategic Analysis

Expert & Practitioner Perspectives

Love, Trust and Marketing in the Age of AI | Amaryllis Liampoti

Future of Marketing: Human Centricity | Rajesh Srinivasan

Quiz

Quiz: Marketing Plan Fundamentals

Quiz: Strategic Analysis Concepts

Quiz: SWOT and Environmental Factors

Quiz: EFAS, IFAS, and SFAS Matrices

Quiz: AI in Marketing Strategy

Feedback

Course Feedback Survey

Master the essentials of modern marketing with Marketing Foundations: Strategy, Environment, and the Marketing Mix. This practical, strategy-first course shows you how to build a complete marketing plan that aligns with business goals and turns insight into impact. You’ll learn to analyze your internal capabilities and external environment, quantify what matters with EFAS/IFAS, and translate findings into clear strategic priorities using SFAS. From positioning and the 4Ps (Product, Price, Place, Promotion) to data-backed decision-making, you’ll gain a structured toolkit to plan, prioritize, and execute. We’ll also explore how AI accelerates environmental scanning, validates assumptions, and strengthens SWOT—while covering the ethical guardrails you need to use it responsibly. Ideal for marketers, founders, analysts, and career switchers, this course blends frameworks with real-world application, quizzes, and an interactive terminology game to reinforce learning. By the end, you’ll be confident building a concise, persuasive marketing plan that drives measurable results and guides cross-functional execution.

Module 12: Marketing Foundations: Strategy, Environment, and the Marketing Mix

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            <p>Marketing is a comprehensive strategic discipline that serves as the essential roadmap for organizational success. This course explores the fundamental components of a marketing plan, emphasizing how the four elements of the marketing mix—Product, Price, Place, and Promotion—integrate to achieve overarching business objectives. By understanding the marketing plan as a strategic roadmap, professionals can ensure that every tactical decision aligns with the long-term vision of the company, creating a cohesive approach to market engagement and value delivery. Participants will learn to bridge the gap between high-level business goals and the specific marketing actions required to reach them.</p>

<p>Beyond the basic framework, effective marketing relies heavily on rigorous environmental scanning and analytical depth. This curriculum delves into the nuances of SWOT analysis, teaching how to distinguish between internal strengths and weaknesses and external opportunities and threats. To move from qualitative observation to quantitative precision, the course introduces specialized tools such as the External Factor Analysis Summary (EFAS), Internal Factor Analysis Summary (IFAS), and the Strategic Factors Analysis Summary (SFAS). Furthermore, the role of modern technology is addressed, showcasing how Artificial Intelligence can be leveraged to gather data, validate strategic factors, and refine the decision-making process in an increasingly complex and data-driven global environment.</p>
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