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Email Marketing Fundamentals

Welcome to Email Marketing

What Email Marketing Can Achieve

Set SMART Email Marketing Objectives

Map Email to the Customer Journey

Email Marketing Fundamentals Checkpoint

Building and Managing Email Lists

Grow a Permission-Based Subscriber List

Consent, Privacy and Responsible Sending

Segment Subscribers for Relevance

Maintain List Quality and Reduce Risk

Email List Management Checkpoint

Creating Effective Email Campaigns

Plan the Campaign Before Writing

Write Subject Lines and Preview Text

Write Useful, Persuasive Email Copy

Design Accessible, Mobile-Friendly Emails

Test and Improve Campaigns

Campaign Creation Checkpoint

Automation, Analytics and Optimisation

Design Helpful Automated Email Journeys

Understand Email Deliverability

Measure Campaign Performance

Optimise Campaigns and Demonstrate ROI

Automation and Analytics Checkpoint

Final Project: Design a Complete Email Campaign

Final Assessment

A practical beginner-to-intermediate guide to email marketing strategy, permission-based list growth, campaign writing and design, automation, deliverability and performance measurement.

A practical course for planning permission-based campaigns, creating engaging messages, automating customer journeys and improving results with data.

Email Marketing: Strategy, Automation and Campaign Management

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