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Why a List Is Your Most Valuable Asset

The One Audience You Truly Own

How Email Marketing Actually Works

Check Your Understanding: Why a List Matters

Building Your List

Your Email Tool and Sign-Up Form

The Lead Magnet: Giving to Grow

Getting Your First Subscribers

Check Your Understanding: Building a List

Nurturing and Selling

What to Actually Send

Writing Emails People Open and Read

Making Offers Without Annoying People

Check Your Understanding: Nurturing and Selling

Social media platforms can change the rules or disappear overnight — but an email list is an audience you truly own. This course shows you how to build a list of people who want to hear from you, nurture them with genuine value, and make offers they welcome.

Email Marketing Fundamentals

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