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Email and lifecycle marketing

Email Marketing Foundations

Segmentation and Automated Journeys

Email Campaign Design and Testing

Analytics and conversion optimisation

Digital Marketing Analytics and Measurement

Conversion Rate Optimisation

ROI, Attribution and Reporting

Analytics and Conversion Knowledge Check

Email and Analytics Video Learning Resource

Create permission-based email journeys, understand marketing analytics and use conversion optimisation to improve customer experience and campaign return.

Learn to build useful email journeys, read marketing performance data and improve the experiences that turn visitors into customers.

Email Marketing, Analytics and Conversion

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