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The Formulas

Why Formulas Work

AIDA: The Workhorse

Problem-First Formulas: PAS & Before-After-Bridge

Product & Proof Formulas: FAB, PPPP, 3 Reasons Why

Persuasion Formulas: 5 Objections & The Story Arc

Checkpoint: The Formulas

Stop staring at a blank page. These eight time-tested structures give your copy a proven skeleton — so you spend your time on research and wording, not on figuring out what goes where.

Eight Proven Conversion Formulas

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