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Module 1: Programmatic 101

Lesson 1.1 — What Is Programmatic Advertising?

Lesson 1.2 — DSP vs. SSP — What Each Side Does

Lesson 1.3 — RTB Explained Simply

Lesson 1.4 — Why Advertisers Buy Programmatically

Module 2: The Ecosystem

Lesson 2.1 — Publishers

Lesson 2.2 — Exchanges

Lesson 2.3 — Data Providers

Lesson 2.4 — DSPs — Where DSP Connect Fits

Lesson 2.5 — Agencies

Module 3: What We Offer

Lesson 3.1 — Display

Lesson 3.2 — Video

Lesson 3.3 — CTV (Connected TV)

Lesson 3.4 — Audio

Lesson 3.5 — Native

Lesson 3.6 — DOOH (Digital Out-of-Home)

Lesson 3.7 — Retargeting

Lesson 3.8 — Geofencing

Module 4: Prospecting

Lesson 4.1 — Local Businesses

Lesson 4.2 — Regional Brands

Lesson 4.3 — Agencies

Lesson 4.4 — Enterprise

Module 5: Discovery Calls

Lesson 5.1 — Budget Qualification

Lesson 5.2 — Current Advertising Stack

Lesson 5.3 — Business Goals

Lesson 5.4 — Audience Targeting

Module 6: Selling Programmatic

Lesson 6.1 — Objection Handling

Lesson 6.2 — Pricing Discussions

Lesson 6.3 — Why Not Just Google?

Lesson 6.4 — Why Not Just Facebook?

Module 7: Certification Quiz Prep

Section A — Platform and Product Knowledge

Section B — Prospecting and Discovery

Section C — Objection Handling

Section D — Selling and Positioning

Quiz

Quiz 1: Programmatic Advertising Basics

Quiz 2: Connected TV Capabilities

Quiz 3: Programmatic Audio

Quiz 4: Native Advertising Placements

Quiz 5: Digital Out-of-Home Context

Quiz 6: Handling Google Objections

Quiz 7: Handling Facebook Objections

Quiz 8: Open Web Benefits

Badge Card

$ (USD)

Welcome to the DSP Connect Managing Partner Programmatic Sales Certification! In today's rapidly evolving digital advertising landscape, mastering programmatic sales is no longer just an advantage—it's a necessity. This comprehensive certification program is meticulously designed to transform you into a programmatic powerhouse, equipping you with the knowledge, strategies, and confidence to sell DSP Connect's cutting-edge solutions effectively.

Starting with the fundamentals in 'Programmatic 101', you will demystify complex concepts like Real-Time Bidding (RTB), Demand-Side Platforms (DSPs), and Supply-Side Platforms (SSPs). As you progress, you'll explore the intricate programmatic ecosystem, understanding the vital roles of publishers, ad exchanges, and data providers.

Dive deep into our diverse product suite, mastering how to pitch Display, Video, Connected TV (CTV), Audio, Native, and Digital Out-of-Home (DOOH) advertising. You'll also learn advanced targeting tactics like retargeting and geofencing. Beyond product knowledge, this course hones your sales acumen. Discover proven frameworks for prospecting local businesses to enterprise accounts, conducting high-impact discovery calls, and navigating budget qualifications.

Finally, arm yourself with elite objection-handling techniques to confidently answer 'Why not just Google or Facebook?' and articulate the unique value of the open web. Culminating in a rigorous Certification Exam, this program ensures you are fully prepared to drive revenue, build lasting client partnerships, and excel as a DSP Connect Managing Partner.

DSP Connect | Managing Partner Candidates

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            <p>The <strong>DSP Connect Managing Partner Programmatic Sales Certification</strong> is meticulously designed to equip professionals with the advanced knowledge and strategic acumen required to master the programmatic advertising landscape. This comprehensive program begins by establishing a robust foundation in programmatic mechanics, detailing the intricacies of real-time bidding (RTB), the distinct functions of Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs), and the broader digital ecosystem encompassing publishers, ad exchanges, and third-party data providers. Participants will develop an in-depth understanding of the diverse product suite available in the modern marketplace, ranging from traditional display and video formats to cutting-edge Connected TV (CTV), digital out-of-home (DOOH), programmatic audio, and highly targeted geofencing strategies.</p>

<p>Beyond technical platform knowledge, this certification rigorously focuses on the practical application of sophisticated sales methodologies tailored specifically for the programmatic industry. The curriculum systematically guides learners through the entire sales cycle, starting with strategic prospecting techniques applicable to local businesses, regional brands, agencies, and enterprise accounts. Participants will learn how to conduct highly effective discovery calls to uncover client budgets, analyze current advertising stacks, and align programmatic solutions with core business objectives. Furthermore, the program provides advanced frameworks for navigating complex pricing discussions and overcoming common industry objections, specifically articulating the unique value of the open web compared to closed ecosystems like Google and Facebook. Upon successful completion of the final examination, candidates will possess the authoritative expertise necessary to confidently position, sell, and manage programmatic campaigns as a certified DSP Connect Managing Partner.</p>
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