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PART C — THE CURRICULUM

MODULE 1 — Why a contractor needs digital marketing (the mindset reset)

MODULE 2 — Know the buyer & set the goal

MODULE 3 — The RACE framework, applied to 6 Chains

MODULE 4 — Social media management foundations

MODULE 5 — REACH: get in front of the right decision-makers

MODULE 6 — ACT: turn attention into enquiries and leads

MODULE 7 — CONVERT: from enquiry to RFQ, vendor onboarding, and won work

MODULE 8 — ENGAGE: repeat contracts, reputation, and employer brand

MODULE 9 — The operating system: calendar, workflow, and reporting

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COURSE WRAP-UP

Welcome to 'Driving 6Chains Business Growth Through Strategic Digital Marketing,' a comprehensive course specifically designed for engineering contractors looking to scale their operations and secure high-value contracts. In today's competitive B2B landscape, relying solely on traditional word-of-mouth referrals is no longer enough.

Welcome to 'Driving 6Chains Business Growth Through Strategic Digital Marketing,' a comprehensive course specifically designed for engineering contractors looking to scale their operations and secure high-value contracts. In today's competitive B2B landscape, relying solely on traditional word-of-mouth referrals is no longer enough. This course provides a complete mindset reset, guiding you through the transition to a proactive, growth-driven digital footprint tailored for 6Chains.

Throughout this program, you will master the proven RACE framework—Reach, Act, Convert, and Engage—to systematically attract the right decision-makers, turn attention into qualified leads, and seamlessly convert inquiries into formal Requests for Quotation (RFQs) and won work. You will learn how to optimize your LinkedIn presence, craft compelling B2B content across seven core pillars, and implement a streamlined weekly workflow that requires only a few hours of your time.

Whether you are looking to build a robust employer brand to attract top engineering talent, nurture long-term client relationships for repeat contracts, or establish undeniable industry authority, this course equips you with the practical tools, templates, and strategies you need. Join us to transform your digital marketing approach, track your success with measurable KPIs, and drive sustainable business growth for 6Chains.

Driving 6Chains Business Growth With Strategic Marketing

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            <p>For years, the strength of 6Chains has been built on the solid ground of hard work, engineering excellence, and the quiet reliability of word-of-mouth referrals. However, in today’s industrial landscape, the handshake that seals a deal often happens long after a potential client has already formed an opinion of the business. Imagine a project manager or a lead engineer sitting at their desk, tasked with finding a contractor they can trust for a high-stakes project. Before they ever dial your number, they are searching for proof of authority and a digital footprint that mirrors the quality of your physical work. This journey is about bridging that gap, moving 6Chains from a hidden gem in the industry to a visible, proactive leader that commands attention in the digital space.</p>

<p>We are embarking on a strategic transformation to redefine how the world sees 6Chains, starting with a fundamental mindset reset that moves digital marketing from a peripheral task to a core engine for business growth. Throughout this course, we will apply the RACE framework—Reach, Act, Convert, and Engage—specifically to the unique needs of an engineering contractor. You will learn how to identify the exact decision-makers who hire firms like yours, optimize your LinkedIn presence to serve as a professional storefront, and craft content that resonates with the industry's highest standards. By the end of this program, the team will be equipped with a streamlined operating system and a clear weekly workflow, ensuring that building a powerful reputation becomes a seamless part of the 6Chains legacy.</p>
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