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Discover Your ICP in Under an Hour with Storytelling Frameworks

<div class="simple-box-wrapper"><div class="simple-box"><div class="column" flex-size="undefined"><h3>This Isn't Storytelling for SDRs. This is Storytelling for Closers.</h3><hr><p><strong>They told you to “know your customer.” But no one showed you how.</strong></p><p>Until now.</p><p>In just 45 minutes, this <i>zero-fluff mini-course</i> hands you the one skill you need to answer the most existential question in sales: <strong>who's my ideal customer?&nbsp;</strong></p><p>In just a few short steps, you'll be able to take bits and pieces about who you think your customer is and turn them into a crystal-clear story about the <i>real</i> customer who’s dying to buy your product or service.</p><p>No pie-in-the-sky theory. No “brand narratives.” Just 4 battle-tested frameworks (And-But-Therefore, the Pixar Pitch, What-So What-Now What, Monroe’s Motivated Sequence) with dead-simple examples. Grab a framework, uncover your real customer, then stress-test it.</p><p>In under an hour, you’ll walk away with something 90% of reps never get right:</p><p>👉 A story so dialed-in, it's as if you're entering the conversation already taking place in your customer's mind.</p><p><strong>This isn’t storytelling for SDRs. This is storytelling for closers, </strong>hungry to connect faster, qualify sharper, and pitch smarter.</p></div></div></div><div class="simple-box-wrapper"><div class="simple-box"><div class="column" flex-size="undefined"><div class="card-wrapper"><div class="card-box" type="flipCard"><div class="flip-card-front"><p><strong>▶ START HERE (5 min)</strong><br>Video: <i>Find Your Buyer Hiding in Plain Site</i></p><button class="flip-card-button">
                      <svg xmlns="http://www.w3.org/2000/svg" width="16" height="18" viewBox="0 0 16 18" fill="none">
                        <path d="M12.6904 13.1298C11.7146 14.1024 10.4727 14.7644 9.12125 15.0323C7.76977 15.3002 6.36924 15.162 5.0962 14.6351C3.82316 14.1082 2.73461 13.2162 1.96776 12.0716C1.20091 10.9269 0.7901 9.58089 0.787109 8.20312" stroke="#838D98" stroke-width="1.25" stroke-miterlimit="10" stroke-linecap="round"></path>
                        <path d="M12.1291 16.7081L12.8224 13.8981C12.8544 13.7757 12.8611 13.648 12.8423 13.5229C12.8235 13.3977 12.7795 13.2777 12.713 13.17C12.6465 13.0624 12.5588 12.9693 12.4553 12.8965C12.3518 12.8237 12.2346 12.7727 12.1108 12.7464L9.30078 12.0439" stroke="#838D98" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"></path>
                        <path d="M2.65039 4.86855C3.62615 3.89561 4.86814 3.23337 6.21976 2.96532C7.57137 2.69728 8.97209 2.83543 10.2453 3.36236C11.5185 3.88929 12.6072 4.78141 13.3741 5.92622C14.141 7.07103 14.5517 8.41728 14.5546 9.79522" stroke="#838D98" stroke-width="1.25" stroke-miterlimit="10" stroke-linecap="round"></path>
                        <path d="M3.21166 1.29102L2.51833 4.10102C2.48653 4.22352 2.47989 4.35121 2.4988 4.47635C2.51772 4.6015 2.56181 4.72152 2.6284 4.82915C2.69499 4.93679 2.7827 5.02981 2.88624 5.1026C2.98979 5.1754 3.10701 5.22645 3.23083 5.25268L6.03999 5.95518" stroke="#838D98" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"></path>
                      </svg>
            </button></div><div class="flip-card-back"><p>Back of Card 1</p><button class="flip-card-button">
                      <svg xmlns="http://www.w3.org/2000/svg" width="16" height="18" viewBox="0 0 16 18" fill="none">
                        <path d="M12.6904 13.1298C11.7146 14.1024 10.4727 14.7644 9.12125 15.0323C7.76977 15.3002 6.36924 15.162 5.0962 14.6351C3.82316 14.1082 2.73461 13.2162 1.96776 12.0716C1.20091 10.9269 0.7901 9.58089 0.787109 8.20312" stroke="#838D98" stroke-width="1.25" stroke-miterlimit="10" stroke-linecap="round"></path>
                        <path d="M12.1291 16.7081L12.8224 13.8981C12.8544 13.7757 12.8611 13.648 12.8423 13.5229C12.8235 13.3977 12.7795 13.2777 12.713 13.17C12.6465 13.0624 12.5588 12.9693 12.4553 12.8965C12.3518 12.8237 12.2346 12.7727 12.1108 12.7464L9.30078 12.0439" stroke="#838D98" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"></path>
                        <path d="M2.65039 4.86855C3.62615 3.89561 4.86814 3.23337 6.21976 2.96532C7.57137 2.69728 8.97209 2.83543 10.2453 3.36236C11.5185 3.88929 12.6072 4.78141 13.3741 5.92622C14.141 7.07103 14.5517 8.41728 14.5546 9.79522" stroke="#838D98" stroke-width="1.25" stroke-miterlimit="10" stroke-linecap="round"></path>
                        <path d="M3.21166 1.29102L2.51833 4.10102C2.48653 4.22352 2.47989 4.35121 2.4988 4.47635C2.51772 4.6015 2.56181 4.72152 2.6284 4.82915C2.69499 4.93679 2.7827 5.02981 2.88624 5.1026C2.98979 5.1754 3.10701 5.22645 3.23083 5.25268L6.03999 5.95518" stroke="#838D98" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"></path>
                      </svg>
            </button></div></div><div class="card-box" type="flipCard"><div class="flip-card-front"><p>▶<strong> FRAMEWORKS FOR FINDING YOUR BUYER, FAST</strong> (10 min)</p><button class="flip-card-button">
                      <svg xmlns="http://www.w3.org/2000/svg" width="16" height="18" viewBox="0 0 16 18" fill="none">
                        <path d="M12.6904 13.1298C11.7146 14.1024 10.4727 14.7644 9.12125 15.0323C7.76977 15.3002 6.36924 15.162 5.0962 14.6351C3.82316 14.1082 2.73461 13.2162 1.96776 12.0716C1.20091 10.9269 0.7901 9.58089 0.787109 8.20312" stroke="#838D98" stroke-width="1.25" stroke-miterlimit="10" stroke-linecap="round"></path>
                        <path d="M12.1291 16.7081L12.8224 13.8981C12.8544 13.7757 12.8611 13.648 12.8423 13.5229C12.8235 13.3977 12.7795 13.2777 12.713 13.17C12.6465 13.0624 12.5588 12.9693 12.4553 12.8965C12.3518 12.8237 12.2346 12.7727 12.1108 12.7464L9.30078 12.0439" stroke="#838D98" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"></path>
                        <path d="M2.65039 4.86855C3.62615 3.89561 4.86814 3.23337 6.21976 2.96532C7.57137 2.69728 8.97209 2.83543 10.2453 3.36236C11.5185 3.88929 12.6072 4.78141 13.3741 5.92622C14.141 7.07103 14.5517 8.41728 14.5546 9.79522" stroke="#838D98" stroke-width="1.25" stroke-miterlimit="10" stroke-linecap="round"></path>
                        <path d="M3.21166 1.29102L2.51833 4.10102C2.48653 4.22352 2.47989 4.35121 2.4988 4.47635C2.51772 4.6015 2.56181 4.72152 2.6284 4.82915C2.69499 4.93679 2.7827 5.02981 2.88624 5.1026C2.98979 5.1754 3.10701 5.22645 3.23083 5.25268L6.03999 5.95518" stroke="#838D98" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"></path>
                      </svg>
            </button></div><div class="flip-card-back"><p>Back of Card 2</p><button class="flip-card-button">
                      <svg xmlns="http://www.w3.org/2000/svg" width="16" height="18" viewBox="0 0 16 18" fill="none">
                        <path d="M12.6904 13.1298C11.7146 14.1024 10.4727 14.7644 9.12125 15.0323C7.76977 15.3002 6.36924 15.162 5.0962 14.6351C3.82316 14.1082 2.73461 13.2162 1.96776 12.0716C1.20091 10.9269 0.7901 9.58089 0.787109 8.20312" stroke="#838D98" stroke-width="1.25" stroke-miterlimit="10" stroke-linecap="round"></path>
                        <path d="M12.1291 16.7081L12.8224 13.8981C12.8544 13.7757 12.8611 13.648 12.8423 13.5229C12.8235 13.3977 12.7795 13.2777 12.713 13.17C12.6465 13.0624 12.5588 12.9693 12.4553 12.8965C12.3518 12.8237 12.2346 12.7727 12.1108 12.7464L9.30078 12.0439" stroke="#838D98" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"></path>
                        <path d="M2.65039 4.86855C3.62615 3.89561 4.86814 3.23337 6.21976 2.96532C7.57137 2.69728 8.97209 2.83543 10.2453 3.36236C11.5185 3.88929 12.6072 4.78141 13.3741 5.92622C14.141 7.07103 14.5517 8.41728 14.5546 9.79522" stroke="#838D98" stroke-width="1.25" stroke-miterlimit="10" stroke-linecap="round"></path>
                        <path d="M3.21166 1.29102L2.51833 4.10102C2.48653 4.22352 2.47989 4.35121 2.4988 4.47635C2.51772 4.6015 2.56181 4.72152 2.6284 4.82915C2.69499 4.93679 2.7827 5.02981 2.88624 5.1026C2.98979 5.1754 3.10701 5.22645 3.23083 5.25268L6.03999 5.95518" stroke="#838D98" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"></path>
                      </svg>
            </button></div></div><div class="card-box" type="flipCard"><div class="flip-card-front"><p>Front of Card 3</p><button class="flip-card-button">
                      <svg xmlns="http://www.w3.org/2000/svg" width="16" height="18" viewBox="0 0 16 18" fill="none">
                        <path d="M12.6904 13.1298C11.7146 14.1024 10.4727 14.7644 9.12125 15.0323C7.76977 15.3002 6.36924 15.162 5.0962 14.6351C3.82316 14.1082 2.73461 13.2162 1.96776 12.0716C1.20091 10.9269 0.7901 9.58089 0.787109 8.20312" stroke="#838D98" stroke-width="1.25" stroke-miterlimit="10" stroke-linecap="round"></path>
                        <path d="M12.1291 16.7081L12.8224 13.8981C12.8544 13.7757 12.8611 13.648 12.8423 13.5229C12.8235 13.3977 12.7795 13.2777 12.713 13.17C12.6465 13.0624 12.5588 12.9693 12.4553 12.8965C12.3518 12.8237 12.2346 12.7727 12.1108 12.7464L9.30078 12.0439" stroke="#838D98" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"></path>
                        <path d="M2.65039 4.86855C3.62615 3.89561 4.86814 3.23337 6.21976 2.96532C7.57137 2.69728 8.97209 2.83543 10.2453 3.36236C11.5185 3.88929 12.6072 4.78141 13.3741 5.92622C14.141 7.07103 14.5517 8.41728 14.5546 9.79522" stroke="#838D98" stroke-width="1.25" stroke-miterlimit="10" stroke-linecap="round"></path>
                        <path d="M3.21166 1.29102L2.51833 4.10102C2.48653 4.22352 2.47989 4.35121 2.4988 4.47635C2.51772 4.6015 2.56181 4.72152 2.6284 4.82915C2.69499 4.93679 2.7827 5.02981 2.88624 5.1026C2.98979 5.1754 3.10701 5.22645 3.23083 5.25268L6.03999 5.95518" stroke="#838D98" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"></path>
                      </svg>
            </button></div><div class="flip-card-back"><p>Back of Card 3</p><button class="flip-card-button">
                      <svg xmlns="http://www.w3.org/2000/svg" width="16" height="18" viewBox="0 0 16 18" fill="none">
                        <path d="M12.6904 13.1298C11.7146 14.1024 10.4727 14.7644 9.12125 15.0323C7.76977 15.3002 6.36924 15.162 5.0962 14.6351C3.82316 14.1082 2.73461 13.2162 1.96776 12.0716C1.20091 10.9269 0.7901 9.58089 0.787109 8.20312" stroke="#838D98" stroke-width="1.25" stroke-miterlimit="10" stroke-linecap="round"></path>
                        <path d="M12.1291 16.7081L12.8224 13.8981C12.8544 13.7757 12.8611 13.648 12.8423 13.5229C12.8235 13.3977 12.7795 13.2777 12.713 13.17C12.6465 13.0624 12.5588 12.9693 12.4553 12.8965C12.3518 12.8237 12.2346 12.7727 12.1108 12.7464L9.30078 12.0439" stroke="#838D98" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"></path>
                        <path d="M2.65039 4.86855C3.62615 3.89561 4.86814 3.23337 6.21976 2.96532C7.57137 2.69728 8.97209 2.83543 10.2453 3.36236C11.5185 3.88929 12.6072 4.78141 13.3741 5.92622C14.141 7.07103 14.5517 8.41728 14.5546 9.79522" stroke="#838D98" stroke-width="1.25" stroke-miterlimit="10" stroke-linecap="round"></path>
                        <path d="M3.21166 1.29102L2.51833 4.10102C2.48653 4.22352 2.47989 4.35121 2.4988 4.47635C2.51772 4.6015 2.56181 4.72152 2.6284 4.82915C2.69499 4.93679 2.7827 5.02981 2.88624 5.1026C2.98979 5.1754 3.10701 5.22645 3.23083 5.25268L6.03999 5.95518" stroke="#838D98" stroke-width="1.25" stroke-linecap="round" stroke-linejoin="round"></path>
                      </svg>
            </button></div></div></div></div></div></div>