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Module 1: Introduction to Digital Transformation for Managers

Framing Digital Transformation for Managerial Decision-Making

From Traditional Linear Value Chains to Digital Value Creation

Homing and Switching Costs: Lock-In, Friction, and Strategy

Two-Sided Networks and Platform Dynamics

Applied Synthesis: Linking Transformation, Value Chains, Costs, and Networks

Knowledge Check: Quizzes

Quiz 1: Core Concepts of Digital Transformation

Quiz 2: Traditional Linear Value Chain

Quiz 3: Homing and Switching Costs

Quiz 4: Two-Sided Networks

Quiz 5: Synthesis and Managerial Application

Feedback and Reflection

Module 1 Survey: Confidence and Relevance Check

Accelerate your organization’s digital journey with Digital Transformation Foundations: Concepts, Drivers, and Outcomes Across Industries. Designed for managers and rising leaders, this course demystifies digital transformation and shows you how to turn technology into measurable business impact. You’ll learn to distinguish digital transformation from basic digitization or IT modernization, and to connect strategic drivers—such as customer expectations, data, cloud, AI, platforms, and ecosystems—to value creation. Through concise modules, you will map traditional linear value chains, evaluate platform-enabled and data-driven models, and pinpoint leverage points that improve margins, speed, and customer outcomes. You’ll also master the economics of switching and homing costs to reduce bad friction, improve retention, and design fair, ethical lock-in. The course clarifies two-sided network dynamics, including cross-side effects, pricing, and ignition strategies, so you can launch and scale platform plays with confidence. Finally, you’ll synthesize these concepts into a transformation thesis tied to adoption, retention, unit economics, and ecosystem health—culminating in a practical case moving from a product-centric model to a platform-enabled service. If you need clear frameworks, actionable metrics, and a manager-ready playbook, this foundation will help you make smarter decisions, align stakeholders, and deliver outcomes that matter.

Module 1: Introduction to Digital Transformation

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            <p>Digital Transformation Foundations: Concepts, Drivers, and Outcomes Across Industries equips managers with a rigorous, decision-oriented understanding of how digital technologies reshape value creation, operating models, and measurable business outcomes. The course distinguishes digital transformation from digitization and IT modernization, ensuring leaders can frame initiatives in terms of strategic intent rather than tooling alone. Anchored in drivers such as shifting customer expectations, data and analytics, cloud infrastructure, AI, platform architectures, and ecosystem competition, the program centers on business impact: new value propositions, operating model shifts, and performance metrics that matter to boards and investors.</p>

<p>Module 1 establishes the managerial lens. You will move from traditional linear value chains—spanning inbound logistics through service—to platform-enabled, data-driven, and modular approaches to value creation. Practical activities include mapping your current chain, identifying digital leverage points, and selecting ecosystem partners. The module also demystifies homing and switching costs—contractual, procedural, financial, relational, and data—so you can ethically reduce bad friction while designing fair, incentive-aligned lock-in through portability and rewards. Building on this, the course examines two-sided networks, distinguishing same-side and cross-side effects, and explores ignition strategies such as pricing and subsidies alongside risk controls for disintermediation, multi-homing, and governance. An applied synthesis ties these concepts together into a transformation thesis aligned to adoption, retention, unit economics, data flywheels, and ecosystem health, culminating in a case that transitions a linear product business into a platform-enabled service.</p>

<p>To reinforce mastery, the course includes targeted knowledge checks on core concepts, linear value chains, homing and switching costs, two-sided networks, and managerial synthesis. A final reflection survey invites you to assess confidence and relevance, informing next-step prioritization and stakeholder communication. By the end, you will be prepared to evaluate opportunities, structure trade-offs, and lead cross-functional execution that converts digital ambition into durable competitive advantage.</p>
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