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The digital marketing landscape

Welcome to Digital Marketing

Digital Channels and the Customer Journey

Customer Personas and Research

Planning effective campaigns

Positioning, Objectives and KPIs

Building a Campaign Plan

Fundamentals Knowledge Check

Digital Marketing Strategy Video Resource

Learn the foundations of customer-focused digital marketing, from audience research and positioning to channel selection, campaign planning and the customer journey.

Understand how digital marketing creates value, reaches the right people and supports measurable business goals.

Digital Marketing Fundamentals

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