 <h1>Congratulations! 🎉 </h1>
    <p style="color:#637381;">All done! You’ve completed another milestone.</p>

To continue, enter your details to log in.

We’ve sent a 6‑digit code to #MAIL_ADDRESS#\nPlease check your inbox or spam folder and enter the code below to continue.

Verification code sent

Thank you for the payment. You can now access {collectionName} by simply clicking the button below.

Yes, you’ve successfully ordered! 🎉

Unlock This Exclusive Course

It seems that your email address is not currently on the authorized access list. Please ensure you are using the email address that was invited, or contact the content owner for assistance.

Verification Required for Access

Orientation & Foundations

CARD 0.1 — Why this module exists

CARD 1.1 — The definition that keeps you honest

CARD 1.2 — Online presence: the four things you are actually managing

CARD 1.4 — Section 1 checkpoint

The Customer Lifecycle

CARD 2.1 — Why a lifecycle, not a funnel

CARD 2.2 — Reach: earn attention and visits

CARD 2.3 — Act: turn visits into interactions and leads

CARD 2.4 — Convert: turn leads into customers

CARD 2.7 — Section 2 checkpoint

Digital Channels & Goals

CARD 3.1 — The three ownership classes

CARD 3.3 — Section 3 checkpoint

CARD 4.1 — The 6 channels, the 18 techniques

CARD 4.9 — Section 4 checkpoint

CARD 5.1 — The 5S framework

Quizzes

CARD 8.1 — Module 1 certification quiz

Course Feedback

Digital Marketing Foundations Survey

Welcome to "Digital Marketing Basics: Attract, Engage and Convert Customers Online," your ultimate jargon-free guide to mastering the digital landscape. Whether you are a local business owner looking to expand your reach or a beginner eager to dive into the world of digital marketing, this course is designed to build a rock-solid foundation for your online success.

Welcome to "Digital Marketing Basics: Attract, Engage and Convert Customers Online," your ultimate jargon-free guide to mastering the digital landscape. Whether you are a local business owner looking to expand your reach or a beginner eager to dive into the world of digital marketing, this course is designed to build a rock-solid foundation for your online success. In today's highly competitive market, having a strong online presence is no longer optional—it is essential. But you do not need to be a tech wizard or rely on complex marketing jargon to see real growth.

This comprehensive course breaks down the core concepts of digital marketing into simple, actionable steps. You will explore the fundamental differences between traditional and digital marketing, and learn how to manage the four essential components of your online presence. Moving beyond the outdated marketing funnel, we introduce the highly effective WithNova Lifecycle Growth Model, teaching you how to seamlessly guide customers through the Reach, Act, and Convert stages.

Furthermore, you will discover the power of Paid, Owned, and Earned media, explore 6 core digital channels, and master the 5S framework to measure your online success. By the end of this course, you will have the confidence and skills to attract attention, engage visitors, and convert leads into loyal customers. Start your journey today and unlock the true potential of your business online!

Digital Marketing Basics: Attract, Engage and Convert Customers Online

<div class="simple-box-wrapper">
    <div class="simple-box">
        <div class="column">
            <p>Navigating the modern digital landscape requires more than just a basic understanding of technology; it demands a strategic approach to how businesses connect with their audiences. This course strips away complex industry jargon to provide a clear, actionable roadmap for building a strong digital foundation. By focusing on the core processes of attracting, engaging, and converting customers online, learners will discover how to effectively manage a brand's online presence. From understanding the fundamental differences between traditional and digital marketing to mastering the four essential components of digital touchpoints, this journey is designed to equip you with the practical skills needed to help local and growing businesses thrive in a competitive online environment.</p>

<p>Moving beyond outdated marketing funnels, the curriculum introduces a dynamic customer lifecycle model tailored for today's digital consumer. You will explore the critical stages of this lifecycle—Reach, Act, and Convert—learning how to earn attention on mobile devices, turn casual visitors into interested leads, and smoothly guide those leads toward making a purchase. Furthermore, the course delves into the strategic categorization of Paid, Owned, and Earned media, breaking down six core digital channels and eighteen practical techniques. By applying the 5S framework, you will learn exactly how to measure online success and align your digital marketing efforts with overarching business goals, culminating in a comprehensive understanding tested through checkpoint quizzes and a final certification.</p>
        </div>
    </div>
</div>
