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DIGITAL MARKETING & AGENCY OPERATIONS: THE MASTERCLASS

STRUCTURE

SECTION 1: WHAT IS DIGITAL MARKETING?

What It Includes

Why It Works

The Tools We Use

SECTION 2: WHAT DO AGENCIES DO?

The Services Agencies Offer

The Team Roles

SECTION 3: HOW AGENCIES MAKE MONEY

Ways Agencies Earn

Cost Structure

Commercial Metrics to Monitor

How Flowlu Helps

SECTION 4: HOW CLIENT WORK HAPPENS

The Flow

How Flowlu Supports This

SECTION 5: CLIENT SUCCESS & THE ROLE OF OPERATIONS

What Great Clients Feel

What Operations Does

What Finance Does

What Flowlu Makes Easier

SECTION 6: STARTER MISSIONS & REFLECTION

Starter Missions & Reflection

QUIZ MODULES

Quiz on What It Includes

Quiz on The Services Agencies Offer

Quiz on Ways Agencies Earn

Quiz on The Flow

Quiz on What Operations Does

SURVEY MODULES

Survey on Digital Marketing Tools

Survey on Agency Operations

Survey on Client Success Strategies

Badge Card

Are you ready to elevate your understanding of digital marketing and agency operations? This comprehensive masterclass is designed specifically for aspiring marketers and agency professionals who want to gain a deep insight into the digital landscape. Throughout this course, you will explore the core principles of digital marketing, understand the various services agencies offer, and learn how to effectively manage client relationships and operations. With a blend of theoretical knowledge and practical applications, this course will equip you with the skills needed to thrive in the fast-paced world of digital marketing. Join us on this journey to unlock your potential and transform your career!

DIGITAL MARKETING & AGENCY OPERATIONS

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            <p>The course titled "Digital Marketing & Agency Operations" is meticulously designed to bridge the gap between traditional finance and operations expertise and the dynamic world of digital marketing. As the landscape of business continues to evolve, understanding the intricacies of digital marketing becomes imperative for professionals like Johan Van Der Schyff, who possess a wealth of knowledge in finance and administration but may lack direct experience in this rapidly changing field. This masterclass will not only introduce the fundamental concepts of digital marketing but also delve into the operational frameworks that underpin successful agency functions. By exploring the structure of digital marketing, the services offered by agencies, and the financial metrics that drive profitability, participants will gain a comprehensive understanding of how these elements interconnect to create a thriving business environment.

<p>Throughout the course, participants will engage with a variety of modules that cover essential topics such as the tools used in digital marketing, the roles within an agency, and the flow of client work. Each section is crafted to provoke thought and encourage reflection on how these concepts can be integrated into existing operational frameworks. The course will also highlight the importance of client success and the role of operations in achieving it, providing insights into how effective management can lead to enhanced client relationships and improved business outcomes. By the end of this masterclass, participants will not only have a solid grasp of digital marketing principles but also the operational strategies necessary to implement them effectively within their organizations. This course is an invitation to expand your horizons and embrace the digital age with confidence and competence.
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