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Introduction to Digital Business Models

Learning Objectives

Defining Digital Business Models

Application and Critique

Case Study: Transforming Health Care Through the Sharing Economy Model

Digital Business Model Critiques

🎮 Crossword: Digital Business Vocabulary

Quiz

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Quiz 2

Quiz 3

Quiz 4

Quiz 5

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Learner Feedback

Digital Business Models: Design, Integration, and Critique is a practical, insight-rich course that equips you to architect, evaluate, and iterate digital value creation. From platforms and subscriptions to data-driven and sharing-economy models, you will learn how modern firms capture value through technology-enabled strategies—and how to stress-test those strategies against real-world constraints. The course blends clear definitions, structured frameworks, and hands-on analysis so you can move from concepts to actionable designs. You will define what a digital business model is, map its core components (value proposition, revenue logic, data assets, customer journeys, and ecosystem partners), and compare leading models used across industries. In the application section, you will examine a health care case that adapts sharing-economy principles for improved access and utilization, identifying stakeholders, implementation steps, and measurable benefits. You will also engage with critiques—privacy, platform lock-in, governance, compliance, and algorithmic bias—to build resilient, ethical, and scalable models. Short quizzes reinforce learning, and an interactive vocabulary crossword strengthens retention. By the end, you will be ready to design integrated digital business models, evaluate trade-offs, and communicate recommendations with clarity and rigor.

CH 2.3: Digital Business Models: Design, Integration, and Critique

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            <p>The rapid evolution of the global economy has placed digital business models at the center of organizational strategy, moving beyond simple digitization to fundamental shifts in how value is created and delivered. This course explores the architectural foundations of these models, examining the essential components that define their structure and the diverse types utilized across various industries. By dissecting the core value propositions inherent in digital frameworks, participants will gain a comprehensive understanding of how technology-driven strategies disrupt traditional markets and foster innovation.</p>

<p>Moving beyond theoretical definitions, the curriculum delves into the practical application of these concepts through a detailed case study on the sharing economy's impact on the health care sector. This exploration highlights the roles of key stakeholders and the tangible benefits of digital integration in complex industries. However, a robust understanding requires more than just an appreciation of success; therefore, the course provides a critical lens to evaluate the risks, limitations, and ethical challenges associated with digital business designs. Through this balanced approach of design, integration, and critique, learners will develop the analytical skills necessary to navigate and shape the future of the digital landscape.</p>
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