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11.1 Avoiding the "Field of Dreams" Approach

Learning Objectives

Business Model

Innovation

ARE YOU READY? Netflix's Disruption

Value Proposition

ENTREPRENEUR IN ACTION: From Odeo to Twitter

11.2 Designing the Business Model

Business Model Canvas

The Lean Model Canvas

Social Business Model Canvas

WHAT CAN YOU DO? TOMS Shoes

11.3 Conducting a Feasibility Analysis

Organizational Feasibility Analysis

Financial Feasibility Analysis

Market Feasibility Analysis

ARE YOU READY? Market Feasibility Analysis

WORK IT OUT: Location Feasibility

Applying Feasibility Outcomes

11.4 The Business Plan

WHAT CAN YOU DO? Love Beyond Walls

Business Plan Overview

Purposes of a Business Plan

Types of Business Plans

Brief Business Plan

ARE YOU READY? Create a Brief Business Plan

Full Business Plan

Executive Summary

Business Description

Industry Analysis and Market Strategies

Competitive Analysis

Operations and Management Plan

Marketing Plan

Financial Plan

Are you ready to turn your entrepreneurial vision into a viable, thriving business. "Developing Business Models and Comprehensive Business Plans" is a definitive course designed to guide aspiring entrepreneurs, startup founders, and business students through the critical stages of business creation.

Are you ready to turn your entrepreneurial vision into a viable, thriving business? "Developing Business Models and Comprehensive Business Plans" is a definitive course designed to guide aspiring entrepreneurs, startup founders, and business students through the critical stages of business creation. Avoid the risky "Field of Dreams" approach—where you build it and simply hope they come—by learning how to strategically design, test, and implement robust business models. This comprehensive course dives deep into the mechanics of innovation and value proposition, using real-world case studies like Netflix, Twitter, and TOMS Shoes to illustrate successful market disruption. You will gain hands-on experience with essential frameworks, including the Business Model Canvas, Lean Model Canvas, and Social Business Model Canvas. Furthermore, the course demystifies the process of conducting thorough feasibility analyses—covering organizational, financial, market, and location factors—ensuring your idea is truly viable before you invest significant resources. Finally, you will learn how to craft compelling business plans, from brief overviews to full-scale documents complete with executive summaries, competitive analyses, and financial plans. Whether you are pitching to investors or mapping out your strategic growth, this course equips you with the foundational tools to launch and scale your business with confidence.

Developing Business Models and Comprehensive Business Plans

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            <p>Success in entrepreneurship requires more than just a creative spark; it demands a rigorous framework to transform an abstract idea into a sustainable venture. This course explores the critical shift away from the "Field of Dreams" approach, where founders mistakenly believe that simply creating a product ensures customer demand. By examining the core components of a business model—including innovation and the development of a compelling value proposition—participants will learn how to articulate how their business creates, delivers, and captures value. Through the lens of real-world disruptions and the evolution of successful platforms, the curriculum introduces essential design tools such as the Business Model Canvas, the Lean Model Canvas, and specialized frameworks for social entrepreneurship, ensuring that every strategic decision is backed by a logical structure.</p>

<p>Beyond the initial design phase, the journey toward a viable enterprise necessitates a deep dive into feasibility and formal planning. This course provides a comprehensive guide to conducting organizational, financial, and market feasibility analyses to ensure that a concept is grounded in reality before significant resources are committed. Once a model is validated, the focus shifts to the construction of a professional business plan. From crafting a concise executive summary to detailing complex operations, marketing strategies, and financial projections, students will master the art of communicating their vision to stakeholders. Whether developing a brief pitch or a full-scale operational roadmap, the modules emphasize the strategic importance of competitive analysis and industry positioning in building a resilient and scalable business.</p>
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