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Course Introduction and Outcomes

Welcome and Course Goals

Planning and Scoping an Infographic

Define Audience, Objectives, and Key Messages

Choose the Right Type and Format

Data and Narrative Development

Gather, Vet, and Structure Data

Storyboarding the Visual Narrative

Design and Production

Visual Design Principles for Infographics

Chart Literacy and Ethical Visualization

Tooling and Workflow

Accessibility, Testing, and Iteration

Make Infographics Accessible

Usability Testing and Iteration

Assess Your Learning

Quiz 1: Audience and Objectives

Quiz 2: Format and Narrative

Quiz 3: Data and Ethics

Quiz 4: Design Principles

Quiz 5: Accessibility and Testing

Course Feedback Survey

Designing Impactful Infographics: From Audience Goals to Visual Narrative is a practical, end-to-end course that teaches you how to plan, design, and publish infographics that inform and persuade. You’ll start by defining your audiences, clarifying communication objectives, and distilling key messages. Then, you’ll learn how to choose the right format—timeline, comparison, map, flow, or dashboard-style—so your story lands in the right channel, from social feeds to print posters. Next, you’ll gather and vet credible data, storyboard a compelling narrative, and map insights to the most effective chart types. Throughout, you’ll apply visual design principles—hierarchy, color for meaning, typography, spacing, and grid systems—to reduce cognitive load and improve readability. You’ll also practice ethical visualization, including accurate scales, responsible icon use, and transparent sourcing. Rounding out the workflow, you’ll explore modern tools (Illustrator, Figma, Canva, Flourish, Datawrapper), set up reusable templates, and prepare files for web and print. Finally, you’ll ensure accessibility with contrast, alt text, and data table fallbacks, and run lightweight usability tests to iterate with confidence. By the end, you’ll have a polished, portfolio-ready infographic that clearly communicates a data-driven story—and a repeatable process to do it again.

Designing Impactful Infographics: From Audience Goals to Visual Narrative

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            <p>Infographics that move people to understand, remember, and act don’t happen by accident—they are the result of a clear plan, rigorous data work, and thoughtful design. Designing Impactful Infographics: From Audience Goals to Visual Narrative guides you through a complete, repeatable workflow: plan, gather data, craft narrative, design, iterate, and publish. You’ll identify primary and secondary audiences, set measurable communication objectives, and distill complex subject matter into key messages that form a clear visual narrative arc. Along the way, you’ll learn how to choose the right infographic type and format—timeline, process, comparison, map, hierarchy, flow, or dashboard-style—and scope the content to avoid clutter while matching layout orientation to your intended channels across web, print, and social.</p>

<p>The course translates strategy into execution. You’ll gather and vet credible data, document citations, and structure information into message-aligned story beats supported by a content inventory and data dictionary. With storyboarding, you’ll map headlines, subheads, and sections; align messages to appropriate chart types—from bars and lines to maps and sankeys; and plan the annotations, captions, and microcopy that guide reading. You’ll then apply core visual design principles—hierarchy, color for meaning, readable typography, grids, and white space—while maintaining ethical visualization practices such as honest scales, responsible icon use, and transparent sourcing. Practical modules on tooling and workflow help you compare platforms like Illustrator, Figma, Affinity, Canva, Flourish, and Datawrapper; build reusable templates and libraries; prepare files for print and web; and manage versioning, feedback, and stakeholder handoff.</p>

<p>Because impact depends on inclusivity and evidence, you’ll make your infographics accessible through strong color contrast, non-color cues, alt text and long descriptions, data table fallbacks, mobile-friendly type and touch targets, and clear, inclusive language. You’ll test and iterate with purpose: define hypotheses tied to objectives such as comprehension, recall, and action; prototype at low fidelity for quick feedback; run think-aloud sessions; measure time to insight and error rates; and prioritize revisions to finalize the piece. Your understanding will be reinforced through targeted quizzes on audience and objectives, format and narrative, data and ethics, design principles, and accessibility and testing, culminating in a focused, portfolio-ready infographic that demonstrates both craft and integrity.</p>
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