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Foundations of Product Development

What is a Product?

Understanding the Product Development Lifecycle (info)

PDLC Stages and Stakeholders (info)

Introduction to Development Methodologies (info)

Waterfall Methodology (info)

Agile Methodology (info)

Lean Methodology and MVP (info)

Phase 1: Discovery and Planning - Ideation

Identifying Customer Problems (info)

Brainstorming and Ideation Techniques (info)

Creating Value Propositions (info)

Phase 1: Discovery and Planning - Validation

Market Research Fundamentals (info)

Market Sizing and Competition (info)

Feasibility Assessment (info)

Phase 1: Discovery and Planning - Strategy

Defining Product Vision and Goals (info)

Product Roadmapping (info)

Feature Prioritization (info)

Phase 2: Design and Development - Design

UX vs UI Fundamentals (info)

Wireframing and User Flows (info)

Prototyping and Usability Testing (info)

Phase 2: Design and Development - Building

The Development Process (info)

Version Control and Build-Measure-Learn (info)

Managing Development Backlogs (info)

Phase 2: Design and Development - Testing

Types of Testing (info)

Bug Tracking and Quality Assurance (info)

User Acceptance Testing (info)

Phase 3: Launch and Lifecycle Management - Launch

Go-to-Market Strategy (info)

Launch Strategies and Planning (info)

Marketing and Sales Enablement (info)

Phase 3: Launch and Lifecycle Management - Post-Launch

Monitoring Product Performance (info)

Customer Feedback and Iteration (info)

Product Growth and Maintenance (info)

Product Retirement and Sunsetting (info)

Assessments and Feedback

Quiz: Foundations of PDLC (quiz)

Quiz: Discovery and Planning (quiz)

Quiz: Design and Development (quiz)

Quiz: Launch and Lifecycle (quiz)

Final Exam: Product Development Lifecycle (quiz)

Course Feedback Survey (survey)

Designing and Managing the End-to-End Product Development Lifecycle is a practical, step-by-step course that teaches you how to take any product idea from concept to retirement with confidence. Whether you’re building software, a service, or a physical product, you’ll learn a proven Product Development Lifecycle (PDLC) that aligns discovery, design, development, launch, and post-launch growth. Through clear explanations, real-world examples, and scenario-based assessments, you’ll master how to identify customer problems, validate markets, define product vision, prioritize features, and choose the right methodology—Agile, Waterfall, or Lean—for the job. You’ll also gain hands-on skills in UX/UI fundamentals, wireframing, prototyping, testing, QA, and user acceptance testing, as well as go-to-market planning, sales enablement, analytics, iteration, and sunsetting. By the end, you’ll confidently manage stakeholders, balance speed and quality, and make data-informed decisions at every stage. Ideal for aspiring and current product managers, founders, business analysts, and cross-functional leads who want a complete, end-to-end operating system for product success.

Designing and Managing the End-to-End Product Development Lifecycle

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            <p>The journey from a nascent idea to a market-ready solution requires a sophisticated blend of strategic planning, technical execution, and continuous validation. This course provides a comprehensive exploration of the Product Development Lifecycle (PDLC), establishing a firm foundation by defining what constitutes a product—whether physical, digital, or service-based—and how value is delivered to the end-user. By examining the core stages from initial conception to eventual retirement, participants will gain the necessary background to navigate the complexities of modern business environments. The curriculum delves into various development methodologies, including Waterfall, Agile, and Lean, ensuring a deep understanding of how to select the right framework based on industry requirements, regulatory constraints, and the need for iterative flexibility.</p>

<p>Moving beyond theoretical frameworks, the course transitions into the critical phases of discovery and planning, where identifying customer pain points and validating market assumptions take center stage. Learners will master techniques for brainstorming, creating value propositions, and conducting rigorous market research to determine feasibility before significant resources are committed. The journey continues through the design and development phases, emphasizing the distinction between user experience (UX) and user interface (UI), the importance of iterative prototyping, and the management of technical backlogs. Finally, the curriculum addresses the strategic complexities of launching a product through a robust Go-to-Market strategy, monitoring performance via key metrics, and managing long-term growth or eventual sunsetting, providing a truly end-to-end perspective on the product management profession.</p>
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