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Kickoff: What Good Design Looks Like for Busy Non-Designers

Course Orientation and Quick Wins for Entrepreneurs, Creators, and Small Teams

Core Visual Principles Without the Jargon

Contrast and Hierarchy: Make the Right Thing Pop

Alignment, Balance, and Spacing: Clean, Calm, and Cohesive

Consistency: Build Trust with Repeatable Patterns

Color, Type, and Visual Assets That Scale

Color Made Simple: Limited Palettes and Accessibility

Typography You Can Trust: Readable, Flexible, and On-Brand

Imagery and Iconography: Tell the Story Fast

From Idea to Output with Simple Tools

Wireframes and Mockups Without Design Software Headaches

Reusable Templates for Presentations, Documents, and Social

Measure, Test, and Improve

Quick Testing Methods for Non-Designers

Practice and Knowledge Checks

Quiz 1: Core Principles in Action

Quiz 2: Color and Type for Clarity and Accessibility

Quiz 3: From Wireframe to Template and Testing

Course Wrap-Up and Action Plan Survey

Badge Card

Design Fundamentals for Non-Designers: Practical, Scalable Visual Skills is a hands-on course built for entrepreneurs, creators, and small teams who need clean, confident visuals—without becoming full-time designers. In under a month, you’ll master a simple toolkit and a repeatable workflow to make your slides, social posts, landing pages, documents, and thumbnails look sharp and convert better. No jargon. No expensive software. Just clear principles and step-by-step practice you can apply the same day. You’ll learn the six core principles—contrast, hierarchy, alignment, balance, spacing, and consistency—and use them to prioritize content, guide attention, and remove clutter. We’ll keep color and typography simple and accessible, set up reusable templates to speed production, and apply lightweight testing methods so your visuals continuously improve. By the end, you’ll have a compact style kit, a set of ready-to-use templates, and a confidence-building checklist for quality control. If you’ve ever thought, “I know what I want, I just don’t know how to make it look right,” this course gives you the right-size process to get there—quickly and sustainably.

Design Fundamentals for Non-Designers: Practical, Scalable Visual Skills

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            <p>Design Fundamentals for Non-Designers: Practical, Scalable Visual Skills is built for busy entrepreneurs, freelancers, creators, educators, and small-team contributors who need strong visuals without becoming full-time designers. Instead of jargon or heavy theory, you’ll learn a repeatable workflow—define purpose, draft quickly, apply core principles, test, and iterate—using low- to no-cost tools like Canva, Figma (free), Google Slides/Docs, and PowerPoint. Early on, you’ll see clear before-and-after examples that show how small tweaks can dramatically improve a slide, a social thumbnail, a flyer, or a landing page. Throughout the course, you’ll practice the six essentials—contrast, hierarchy, alignment, balance, spacing, and consistency—so your work looks clean, intentional, and on-brand across channels.</p>

<p>We start by clarifying what good design looks like for non-design roles and move straight into high-impact basics: making the right elements pop with contrast and hierarchy, tidying layouts with alignment and spacing, and creating calm, balanced compositions. You’ll assemble a simple style kit with colors, type, and reusable components to speed up production and keep a cohesive look. Then we go deeper into color choices that pass accessibility checks, typography that stays readable everywhere, and imagery/icon systems that tell the story fast—plus file formats and compression for web and social. You’ll practice wireframing without headaches, turn drafts into mockups, and build templates for decks, documents, and social variants to scale your output. Finally, you’ll measure what works using quick tests, five-second checks, and lightweight A/B comparisons, supported by quizzes and a wrap-up action plan. By the end, you’ll have a practical toolkit and repeatable templates that help you ship clear, credible visuals—consistently and fast.</p>
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