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Orientation and Success Metrics

Course Overview and Success Definition

Baseline Audit and Goal Setting

Audience and Positioning Foundations

Audience Research and ICP Mapping

Positioning, Offers, and Conversion Paths

Content Engine Design

Content Pillars and Format Strategy

Creative System: Hooks, Scripts, and Templates

Posting Cadence and Engagement Workflows

30-Day Execution Plan

Week 1: Build, Baseline, and Soft Tests

Week 2: Double Down on Signals

Week 3: Expansion and Community Depth

Week 4: Optimize and Systemize

Analytics, Dashboards, and Decision Making

KPI Framework and Leading Indicators

Practical Dashboard and Weekly Review

Quizzes and Capstone Checks

Quiz: Baseline and Goals

Quiz: Audience and Positioning

Quiz: Content Pillars and Formats

Quiz: Execution and Cadence

Quiz: Analytics and Optimization

Final Survey: Confidence and Implementation Plan

Grow your Instagram the smart way—not with hacks, but with a proven, data-driven system you can run in 30 days. Data-Driven Instagram Growth: A 30-Day Organic Strategy System gives creators, founders, and marketers a repeatable playbook to plan, build, execute, measure, and optimize content that actually moves the metrics that matter: reach, saves, shares, profile actions, follows, and qualified DMs. You’ll audit your baseline, map your ideal audience, craft positioning that converts, and build a lightweight content engine designed around clear goals and leading indicators. Inside, you’ll master content pillars, high-retention Reels structures, save-worthy carousels, Story frameworks, and engagement workflows that maximize distribution without paid ads. Each week follows a structured sprint: test, double down on signals, deepen community trust, and systemize what works. You’ll track performance via simple dashboards, run quick A/B tests, and make confident decisions using guardrails and benchmarks. By the end, you’ll have a 90-day roadmap, SOPs for ideation-to-publishing, and a library of reusable templates. If you want predictable growth built on insight instead of guesswork, this course gives you the tools, templates, and analytics mindset to scale quality followers and meaningful interactions—organically.

Data-Driven Instagram Growth: A 30-Day Organic Strategy System

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            <p>Organic growth on Instagram doesn’t have to be a guessing game. This course turns your account into a measurable system—one that plans, builds, executes, measures, and optimizes over a focused 30-day sprint. You’ll learn exactly what “data-driven” means in the context of Instagram: choosing the right objectives, tracking the metrics that matter (reach, saves, shares, profile actions, qualified DMs), and making decisions based on evidence rather than hunches. We’ll use native analytics, Instagram Insights, simple spreadsheets, UTMs, and lightweight dashboards to remove ambiguity and surface clear next steps.</p>

<p>We begin by defining success and establishing a baseline. You’ll run a 30-day historical audit for impressions, reach, engagement rate, and follower net change, complemented by a qualitative review of your bio, value proposition, highlights, link strategy, and content mix. With SMART goals and a tracking sheet that includes weekly targets and alert thresholds, you’ll know what good looks like before you post. From there, we lay foundations in audience research and positioning—mapping ideal follower personas, mining real language from comments and DMs, and using Jobs-to-Be-Done to align content with pains, gains, and tasks. You’ll craft a one-line promise for your bio, design conversion paths via links, highlights, and pinned posts, and set up measurement with UTMs and Story link tracking to improve profile visit-to-follow conversion.</p>

<p>Next, you’ll design a content engine that works like a funnel. We’ll select 3–5 content pillars across Discover, Consider, Convert, and Retain stages; match formats to goals (Reels for reach, Carousels for saves, Stories for depth); and build hook libraries drawn from your audience’s language. You’ll create a 30-day editorial calendar with theme weeks and test slots, then assemble a creative toolkit—reel scripts, carousel templates, and Story series—along with brand cues for thumbnails, captions, and minimal, relevant hashtags. Posting cadence and engagement workflows turn your strategy into daily action: pre- and post-launch engagement blocks, community SOPs for comment triage and DMs, and collaboration criteria with outreach and tracking.</p>

<p>The execution plan is structured week by week. In Week 1, you’ll finalize profile optimization and tracking, publish test posts to validate hooks, formats, and CTAs, and use Stories polls to confirm pain points while applying alert thresholds to iterate fast. Week 2 doubles down on what’s working—scaling high save/share formats, introducing a collaboration, refining hooks from comment language, and A/B testing thumbnails or first frames. Week 3 expands trust and retention with a Live or AMA, a mini-series for repeat visits, compliant DM automation keywords, and cohort retention tracking. Week 4 focuses on optimization and systemization—repurposing top posts with new hooks, building evergreen highlights and a pinned-post trio, documenting SOPs, and producing a 90-day roadmap based on top-performing pillars and formats.</p>

<p>Throughout, you’ll use a practical KPI framework to map metrics to objectives and set guardrails and benchmarks. You’ll practice basic attribution with UTMs and promo codes while keeping a clear North Star: follower quality and meaningful interactions over vanity metrics. A weekly review ritual—top wins, issues, and next experiments—guides a simple decision tree: scale, iterate, or sunset. Quizzes at key checkpoints reinforce your understanding of baselines, audience, content pillars, execution cadence, and analytics, and a final survey helps you translate insights into a confident, actionable implementation plan. By the end, you’ll have a repeatable, data-driven system to grow the right audience on Instagram—organically, predictably, and with compounding momentum.</p>
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