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Designing the Strategy

Pillars Before Posts: The Architecture of a Strategy

Matching Content to Channel and Goal

Practice: Build a Three-Channel Strategy

Check Your Understanding

Session Resources

Handout 1A: Content Strategy Worksheet

Badge Card

Cross-Platform Content Strategy: Scored Knowledge Assessment

About This Assessment

Question 1

Question 2

Question 3

Question 4

Question 5

Plan and adapt a content strategy across multiple platforms and audiences.

Plan and adapt content strategy across multiple platforms.

$ (USD)

From scattered posting to a coherent three-channel strategy. Module 4 of 5 in the Digital Media & Content Production programme — complete all five modules to qualify for the CPD-accredited certificate (8 CPD hours).

Cross-Platform Content Strategy

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Cross-Platform Content Strategy

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