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The Message and the Place

What Makes This Offer Different

Turn a UVP into a Core Message

Where Your Copy Meets the Buyer

Checkpoint: Core Message

Turn what makes the offer different into one customer-focused message — then decide where that message meets the buyer.

Craft Your Core Message

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>