 <h1>Congratulations! 🎉 </h1>
    <p style="color:#637381;">All done! You’ve completed another milestone.</p>

To continue, enter your details to log in.

We’ve sent a 6‑digit code to #MAIL_ADDRESS#\nPlease check your inbox or spam folder and enter the code below to continue.

Verification code sent

Thank you for the payment. You can now access {collectionName} by simply clicking the button below.

Yes, you’ve successfully ordered! 🎉

Unlock This Exclusive Course

It seems that your email address is not currently on the authorized access list. Please ensure you are using the email address that was invited, or contact the content owner for assistance.

Verification Required for Access

Sustained Means What? Teaching the Resource-Based View Through Apple's iPhone

Learning Objectives

The Question Under the Question

The VRIN Conditions and the Two Premises That Do the Work

Two Definitions Instructors Get Wrong

Sustained is not temporal

Competitive advantage is relative and precise

Worked Example: The iPhone Position, Reasoned Through

Drift Alert: The Misreadings

Misreading one: sustained means long-lasting

Misreading two: VRIN is a checklist

Misreading three: competitive advantage means high profits

Expert Depth and Practice

Expert Depth: The Ex Ante Cornerstone and the Tautology Objection

Practice: Script the Turns

Go Further

Quiz

Quiz: Diagnosing Temporal vs. Sustained Advantage

Quiz: Evaluating Heterogeneity and Immobility Premises

Quiz: Critiquing the Three Epidemic Drifts

Quiz: Analyzing the iPhone Pricing Debrief

Survey and Completion

Survey: Instructor Strategy Evaluation

Completion

Are you teaching or applying the Resource-Based View (RBV) of strategy, but finding that the core concepts often get lost in translation. Welcome to "Correcting Resource-Based View Drifts Through iPhone Pricing Strategy," a specialized course designed for strategy instructors, business professors, and strategic management professionals.

Are you teaching or applying the Resource-Based View (RBV) of strategy, but finding that the core concepts often get lost in translation? Welcome to "Correcting Resource-Based View Drifts Through iPhone Pricing Strategy," a specialized course designed for strategy instructors, business professors, and strategic management professionals. The RBV is a cornerstone of modern strategic management, yet it is frequently misunderstood. Common "drifts" in interpretation—such as confusing "sustained" with "long-lasting," treating the VRIN framework as a mere checklist, or equating competitive advantage with high profits—can severely undermine the effectiveness of strategic analysis.

This comprehensive course tackles these misconceptions head-on using a highly relatable and powerful case study: Apple's iPhone pricing strategy. You will dive deep into the true meaning of sustained competitive advantage, exploring why it is not merely a temporal concept but a structural one. We will unpack the VRIN conditions (Valuable, Rare, Inimitable, Non-substitutable) and the two critical premises—resource heterogeneity and resource immobility—that actually do the heavy lifting in strategic positioning.

Through worked examples, expert depth modules addressing the "tautology objection," and practical scripting exercises, you will learn how to correct these epidemic drifts in your own understanding or classroom. By the end of this course, you will possess a precise, relative, and robust grasp of competitive advantage, empowering you to teach and apply the Resource-Based View with unparalleled clarity and rigor. Join us to refine your strategic lens and master the nuances of RBV through the fascinating lens of Apple's market dominance.

Correcting Resource-Based View Drifts Through iPhone Pricing Strategy

<div class="simple-box-wrapper">
    <div class="simple-box">
        <div class="column">
            <p>The Resource-Based View (RBV) remains a cornerstone of strategic management pedagogy, yet its core tenets are frequently diluted by conceptual drifts in the classroom. Instructors and advanced students alike often conflate "sustained" with temporal longevity, reduce the nuanced VRIN framework to a mechanical checklist, and mistakenly equate competitive advantage with absolute high profitability. This course rigorously dismantles these pervasive misreadings by anchoring the theoretical discussion in a highly scrutinized empirical context: Apple's iPhone pricing strategy. By examining the underlying premises of resource heterogeneity and immobility, this curriculum provides case-method instructors and doctoral-level strategists with the analytical tools required to restore precision to RBV instruction and correct the theoretical drift that plagues modern strategy discussions.</p>

<p>Throughout the modules, participants will systematically navigate the foundational mechanics of RBV, moving beyond superficial applications to address the fundamental "question under the question." The curriculum dissects two critical definitions that are routinely misapplied, clarifying that sustained advantage is a structural rather than a temporal condition, and that competitive advantage must be measured in relative, precise terms. Furthermore, the course confronts three specific epidemic drifts, offering expert depth on the ex ante limits to competition and the classic tautology objection. Through worked examples, targeted diagnostic quizzes, and strategic scripting exercises, instructors will refine their pedagogical approach, ensuring they can effectively guide students through the complex, reasoned positions required in advanced strategy coursework.</p>
        </div>
    </div>
</div>
