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Foundations

Why Losses Hurt More Than Gains Feel Good

Prospect Theory vs. Expected-Utility Theory

Loss Aversion and the Endowment Effect

The Fourfold Pattern of Risk Attitudes

Sunk Costs and Why They're So Hard to Walk Away From

Checkpoint: Choices Under Risk

Practice & Application

The Fourfold Pattern, Quick Reference

Flashcards: Find Your Reference Point

Prospect Theory in Three Real-World Bets, Side by Side

Teaches prospect theory — reference points, loss aversion, the fourfold pattern of risk attitudes, and the sunk-cost fallacy — as the accurate model of how people actually choose under risk.

Classical economics assumes you evaluate outcomes by their final wealth. You don't.

Choices Under Risk — Prospect Theory

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