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8.1：选择公司层战略

选择公司层战略

学习目标

迪士尼的大局观是什么？

8.2：集中化战略

集中化战略

市场渗透

市场开发

产品开发

横向一体化：兼并与收购

核心要点

练习

8.3：纵向一体化战略

纵向一体化战略

American Apparel 的纵向一体化

后向纵向一体化

前向垂直一体化

8.4：多元化战略

多元化战略

多元化的三项测试

不相关多元化

电影中的战略：《大公司小老板》

8.5：收缩战略

缩减规模的战略

紧缩战略

重组战略

8.6：组合规划与公司层战略

组合规划与公司层战略

波士顿咨询集团 (BCG) 矩阵

组合规划的局限性

8.7：结论

结语

您准备好带领您的组织迈向新高度了吗？欢迎参加《选择企业级战略以实现业务增长》，这是一门专为企业领导者、企业家和有志于精通公司战略的专业人士设计的全面在线课程。

您准备好带领您的组织迈向新高度了吗？欢迎参加《选择企业级战略以实现业务增长》，这是一门专为企业领导者、企业家和有志于精通公司战略的专业人士设计的全面在线课程。在当今竞争激烈的商业环境中，了解如何扩展、多元化甚至精简业务运营对于长期成功至关重要。本课程将深入探讨企业级战略的核心框架和实际应用。

通过引人入胜的模块，您将利用迪士尼（Disney）和 American Apparel 等行业巨头的精彩案例研究，探索公司战略的宏观蓝图。您将学习如何有效实施集中化战略，包括市场渗透、市场开发，以及通过并购实现的横向一体化。我们还将引导您了解纵向一体化（包括后向和前向）的复杂性，并教授您成功实现多元化的三个基本测试。

增长并不总是意味着规模变大；有时，它意味着变得更聪明。因此，本课程还涵盖了缩减规模的关键战略，如紧缩和重组，以确保您的企业保持敏捷。最后，您将掌握使用著名的波士顿咨询集团（BCG）矩阵进行投资组合规划，同时了解其在实践中的局限性。无论您是希望扩大市场份额、收购竞争对手，还是优化当前的业务组合，本课程都将为您提供推动业务可持续增长所需的战略工具包。立即报名，将您的战略愿景转化为可衡量的成功！

第 8 章：选择促进业务增长的公司层战略

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            <p>Corporate-level strategy defines the overarching direction of an organization, answering the fundamental question of which businesses a company should compete in and how these diverse business units should be managed to create collective value. Unlike business-level strategies that focus on achieving a competitive advantage within a single market, corporate-level decisions look at the entire organizational landscape. This course explores how major enterprises navigate these high-stakes decisions to achieve sustainable growth and maximize synergy. By analyzing the "big picture" of iconic multi-business corporations like Disney, learners will understand how to evaluate, select, and execute strategies that shape the long-term trajectory of an entire enterprise.</p>

<p>To build a robust strategic toolkit, this course systematically breaks down the primary pathways for corporate expansion. Participants will first examine concentration strategies, which focus on growing within a single industry through market penetration, market development, product development, and horizontal integration via mergers and acquisitions. The curriculum then transitions to vertical integration, analyzing how companies like American Apparel gain control over their value chain through backward and forward integration. Furthermore, the course investigates diversification strategies, providing the analytical frameworks—including the three essential tests for diversification—needed to distinguish between related and unrelated diversification and to determine when entering entirely new industries is a viable path to growth.</p>

<p>In addition to expansion, effective corporate leadership requires knowing when to scale back and how to manage a complex portfolio of businesses. This course addresses defensive maneuvers, detailing strategies for getting smaller through retrenchment and restructuring to restore organizational health. Finally, learners will master portfolio planning techniques, specifically focusing on the Boston Consulting Group (BCG) Matrix, while critically examining the limitations of these models. By the conclusion of this course, strategic leaders will possess the insights and tools necessary to dynamically manage a corporate portfolio, allocate resources efficiently, and drive continuous business growth.</p>
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