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The channel mix

The Core Channels and What Each Is Good At

SEO in Practice: Keywords, Content, and Authority

Paid Advertising: The Auction, Targeting, and Bidding

Email & Lifecycle Marketing: The Highest-ROI Channel

Content & Organic Social: Building an Audience You Own

Study Deck: The Vocabulary Every Marketer Needs

Checkpoint: Choosing the Right Channel

Turning clicks into customers

What Makes a Landing Page Convert

Explore: Anatomy of a High-Converting Landing Page

A/B Testing and Conversion Rate Optimization

Checkpoint: Channels & Conversion

The core digital channels, the vocabulary every marketer needs, and how to read a landing page like a conversion map.

Now that you have the funnel, let's fill it. This module tours the channels you'll use, drills the vocabulary you'll be expected to know, and teaches you to look at any landing page and see exactly why it converts.

Channels, Content & Conversion

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