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Program Foundations and Strategic Alignment

Define the Sales Training Charter and Governance

Metrics Architecture and Executive Reporting

Designing High-Impact Sales Enablement

Adult Learning and Instructional Design for Sales Performance

Integrating Sales Methodology and Customer Lifecycle

Operationalization and Content Lifecycle

Build a Scalable Training Ecosystem

Change Management and Field Adoption

Manager Enablement and Coaching Excellence

Develop Frontline Manager Capability

Sustaining Performance in the Field

Assessments and Feedback

Quiz: Strategic Alignment and Governance

Quiz: Metrics, Dashboards, and Experimentation

Quiz: Instructional Design and Reinforcement

Quiz: Methodology and Lifecycle Integration

Quiz: Manager Coaching and Field Adoption

Learner Experience and Program Effectiveness Survey

Certified Sales Enablement: Building Scalable, Metrics-Driven Training Ecosystems

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            <p>High-growth revenue organizations demand more than ad hoc training—they require a scalable, metrics-driven enablement ecosystem that proves impact on pipeline, productivity, and profitability. Certified Sales Enablement: Building Scalable, Metrics-Driven Training Ecosystems equips sales professionals and enablement leaders to architect a charter aligned to revenue strategy, operationalize adult learning for the field, and instrument the function with a robust metrics architecture. You will define the mission, scope, governance, and operating plan for your enablement program; establish cross-functional forums with Sales, RevOps, Marketing, Product, and HR; and set principles centered on inclusivity, field relevance, and measurable outcomes. From the outset, you will connect enablement initiatives to business results using clear logic chains, control groups, and dashboards that translate training activity into executive-ready insights.</p>
<p>The program moves from strategy to execution with precision. You will apply modern instructional design tailored to sales performance—blending workshops, microlearning, simulations, and field application—to drive observable behavior change across discovery, qualification, mutual plans, negotiation, and beyond. Methodology and customer lifecycle integration ensures plays are grounded in ICP, buyer personas, and orchestrated handoffs across Marketing, Sales, and Customer Success. Operational modules guide you in building a scalable ecosystem: selecting and integrating LMS/LXP, DAM, coaching platforms, and analytics; standardizing assets like playbooks and talk tracks; and instituting intake, prioritization, SME review, localization, and sunset policies. Change management and adoption practices help you launch with intent—pilots, champions, office hours, feedback loops—while reinforcing through manager-led cadences and deal inspection routines.</p>
<p>Manager enablement is treated as a force multiplier. You will define frontline manager competencies in pipeline health, forecast accuracy, deal strategy, and talent development; train coaching skills in observation, questioning, feedback, and action planning; and operationalize weekly one-on-ones, call reviews, field rides, and deal clinics. Scorecards and certification validate coaching effectiveness, while data-triggered prescriptions and manager playbooks sustain performance in the field. The course concludes with structured assessments—quizzes across strategy, metrics, instructional design, methodology integration, and coaching—plus a learner experience survey to drive continuous improvement. By the end, you will have the frameworks, tools, and governance to scale enablement confidently and demonstrate ROI with rigorous, executive-grade reporting.</p>
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