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The marketing funnel and customer journey — the mental model every later module builds on.

Before tactics, you need a map. This module gives you the marketing funnel — the path a stranger travels to become a loyal customer — and has you place real tactics onto it yourself.

The Funnel & the Customer Journey

The core digital channels, the vocabulary every marketer needs, and how to read a landing page like a conversion map.

Now that you have the funnel, let's fill it. This module tours the channels you'll use, drills the vocabulary you'll be expected to know, and teaches you to look at any landing page and see exactly why it converts.

Channels, Content & Conversion

The metrics that decide whether a campaign wins or loses — then a live campaign-crisis simulation that puts your judgment to the test.

Marketing without measurement is just guessing with a budget. This final module teaches the handful of metrics that actually matter, then drops you into a campaign that's going wrong so you can practice the real skill: judgment under pressure.

Metrics, Optimization & Judgment

A hands-on introduction to digital marketing — the funnel, the channels, and the metrics — built around five interactive activities you actually do, not just read.

Most marketing courses bury you in jargon. This one is built around five interactive activities — a drag-and-drop, a study deck, a clickable landing page, a timed quiz, and a live campaign-crisis simulator — so you practice the thinking, not just memorize terms.

Digital Marketing Foundations: From Funnel to Performance