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Who Profits from Innovation? Teaching Teece Through Microsoft and OpenAI

Learning Objectives

The Question Under the Question

Three Factors, and Why the Assets Usually Decide

The Decision Framework: Integrate, Contract, or Partner

Worked Example: Microsoft-OpenAI, Reasoned Through

Drift Alert: The Misreadings

Expert Depth: Absorptive Capacity and the Quiet Story

Practice: Script the Turns

Go Further

Quiz

Completion

Have you ever wondered why the pioneers of a new technology often fail to capture its financial rewards, while followers or partners reap the lion's share of the profits. Welcome to 'Capturing Innovation Profits: Appropriability Regimes and Complementary Assets.

Have you ever wondered why the pioneers of a new technology often fail to capture its financial rewards, while followers or partners reap the lion's share of the profits? Welcome to 'Capturing Innovation Profits: Appropriability Regimes and Complementary Assets.' This engaging course dives deep into David Teece’s groundbreaking framework to answer the ultimate business question: Who really profits from innovation? Through a compelling, modern lens—the high-stakes partnership between Microsoft and OpenAI—you will explore the hidden dynamics of technological commercialization. We will unpack the 'Question Under the Question' and examine the three critical factors that determine market success, focusing heavily on why complementary assets usually dictate the winner. You will learn how to navigate complex appropriability regimes and apply a robust decision framework to determine whether your organization should integrate, contract, or partner when bringing innovations to market. Beyond the basics, this course offers expert depth into concepts like absorptive capacity and highlights common strategic misreadings that derail promising tech ventures. Whether you are a startup founder trying to protect your invention or a corporate strategist looking to leverage external innovations, this course provides the analytical tools you need. By the end of the modules, quizzes, and practical scripting exercises, you will possess a strategic edge in capturing the true value of your innovations.

Capturing Innovation Profits: Appropriability Regimes and Complementary Assets

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            <p>The fundamental paradox of technological change is that the pioneer rarely captures the lion's share of the economic rents. David Teece’s seminal framework on appropriability regimes and complementary assets provides the structural logic required to decode this phenomenon. This course dissects the mechanics of innovation profitability, moving beyond superficial analyses of first-mover advantage to examine the underlying architecture of value capture. By anchoring the doctoral strategy canon in contemporary strategic maneuvers—specifically the complex, high-stakes alliance between Microsoft and OpenAI—the curriculum bridges the gap between foundational theory and applied case-method instruction. It is designed to equip strategy instructors and advanced professional students with a precise analytical lens for evaluating how market power is truly consolidated and defended in environments characterized by rapid technological shifts.</p>

<p>Progressing through a rigorous pedagogical structure, the modules systematically unpack the strategic decision matrix, evaluating the precise conditions under which firms must integrate, contract, or partner. Participants will explore the underlying mechanics of rent distribution, analyzing the three critical factors that dictate competitive outcomes and demonstrating why complementary assets usually serve as the final arbiter of market dominance. To ensure theoretical fidelity, the course explicitly addresses common conceptual drift and misreadings of Teece’s original work, while layering in expert depth on absorptive capacity to provide a more nuanced understanding of organizational learning and asset accumulation. Through detailed worked examples and targeted practice in scripting classroom turns, instructors will refine their analytical scaffolding, enabling them to facilitate sophisticated strategic discourse and elevate their teaching of crafting strategy.</p>
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