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Unit 3: Fit the tone to the reader

Registers and politeness

Read this before the quizzes

Three registers: formal, neutral, friendly

Politeness without padding

Greetings and sign-offs by register

Emoji and exclamation marks at work

Which greeting fits?

Which sentence is not padding?

The pair

Emoji with a plain reader

Answers and why: registers and politeness

Soften and strengthen

Softening: modal verbs, 'would' and questions as requests

Strengthening: clear verbs, dates and 'I need'

The tone ladder: one message at five settings

Which softener keeps the ask?

Make it firmer

The top of the ladder

The default rung

Answers and why: soften and strengthen

Read the reader

Directness differs between readers

Read the signals

Mirror, then adjust

A real signal

A short message

Answers and why: read the reader

The documents

Saying no with an alternative

Polite disagreement (push-back)

Apology

Bad news and delay notice

Reply to a complaint

Customer reply

Request email

Follow-up or chaser

Introduction (yourself, and between two people)

The no

The push-back

The apology

The bad news

Answers and why: the documents

Practice and wrap

Word Quest: the words of this unit

Unit quest

Unit recap and crossword

Your mission: three settings

Check yourself

Fit the tone to the reader: the three registers, politeness without padding, softening and strengthening, reading signals, and the documents where tone decides the outcome.

Fit the tone to the reader. The same facts can sound cold, stiff, soft or pointed, and the words that carry the tone are small ones: a greeting, a verb, a sign-off.

Business Writing Unit 3: Tone and register

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>