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Unit 10: Serve and promote, honestly

The honest writer

Read this before the quizzes

The fact test: one claim you can show

Real deadline, fake deadline

Benefit before feature

Which claim can you show?

Which is a real deadline?

Benefit first

Your manager asks for 'only 20 left'

Answers and why: the honest writer

Reply, quote and reach out

Customer reply

Quote or offer email

Sales or outreach email

The first sentence

What a quote must carry

A refusal

An easy way out

Answers and why: reply, quote and reach out

Describe, announce and tell

Product or service description

Press release

Newsletter item

Web page copy

LinkedIn or social post

A product line

The press release paragraph

The button

The post

Answers and why: describe, announce and tell

Words to carry

Word Quest: stock phrases and their plain words

Word game: five from this unit

Unit quest

Unit recap and crossword

Take charge

Take charge: write only what you can show

Your mission this week

Check yourself

Writing for customers, buyers, editors and readers: customer reply, quote, outreach, product description, press release, newsletter, web copy and social post, honestly.

Write for the people outside your team: customers, buyers, editors and readers. You learn to answer first, put the benefit before the feature, use only claims you can show and write deadlines that are real, across eight documents from the customer reply to the social post.

Business Writing Unit 10: Serve and promote

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>