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Introduction to Business Models

What a Business Model Is—and Why It Matters

The Three Essential Questions

Three Essential Questions

Value Proposition

Customer Segment

Revenue Stream

🎮 Crossword: Core Components Review

Desirability, Feasibility, and Viability

Desirability

Feasibility

Viability

Nature and Application of Business Models

Business Models as Hypotheses

Evolution and Learning

Communication and Shared Language

Applicability Beyond Profit

Key Takeaway

Knowledge Check

Quiz Question 1

Quiz Question 2

Quiz Question 3

Quiz Question 4

Quiz Question 5

Course Feedback

Course Survey

Learner Feedback

Build a business model that customers love—and that your organization can actually deliver profitably. Business Model Essentials: Value, Desirability, and Viability is a practical, beginner-friendly course that turns big strategy ideas into clear, actionable steps. You’ll learn the core building blocks of any business model, how they fit together, and how to evaluate your ideas through the three critical lenses: desirability (do customers want it?), feasibility (can we deliver it?), and viability (will it make money or sustain our mission?). Guided by real-world examples and simple frameworks, you’ll define a sharp value proposition, pinpoint your customer segments, and map how revenue flows from the value you create. You’ll also discover why business models are living hypotheses—meant to be tested, iterated, and communicated with a shared language your whole team understands. Whether you’re launching a startup, improving a product line, or designing a nonprofit program, this course helps you reduce risk, focus on what matters, and move from assumptions to evidence. Finish with a practical toolkit to design, test, and refine models that scale sustainably.

ENT-Chapter 11.2 part 1

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            <p>A business model serves as the fundamental blueprint for how an organization creates, delivers, and captures value. Rather than being a static document, it represents the core logic of a business, outlining the essential relationship between a company’s offerings and its market success. For beginners and seasoned professionals alike, understanding the mechanics of a business model is crucial because it transforms abstract ideas into a structured strategy. By identifying the specific problem a business solves through its value proposition, defining the correct customer segments, and establishing sustainable revenue streams, an organization can build a solid foundation for long-term growth and stability.</p>

<p>To ensure a business model is robust, it must be evaluated through the three critical lenses of desirability, feasibility, and viability. This course explores how to balance what customers truly want, what the organization can practically execute, and what is financially sustainable over time. Beyond these core pillars, you will learn to view business models as sets of hypotheses that require continuous testing, validation, and evolution based on real-world feedback. Whether applied to a commercial startup or a social venture, mastering these essentials provides a shared language for teams to align their goals, communicate their strategy clearly, and adapt to an ever-changing economic landscape.</p>
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