 <h1>Congratulations! 🎉 </h1>
    <p style="color:#637381;">All done! You’ve completed another milestone.</p>

To continue, please enter your email for authentication.

We’ve sent a 6‑digit code to #MAIL_ADDRESS#\nPlease check your inbox or spam folder and enter the code below to continue.

Verification code sent

Thank you for the payment. You can now access {collectionName} by simply clicking the button below.

Yes, you’ve successfully ordered! 🎉

Unlock This Exclusive Course

It seems that your email address is not currently on the authorized access list. Please ensure you are using the email address that was invited, or contact the content owner for assistance.

Verification Required for Access

Foreword

Why Businesses Need to Be Built to Sell

Preface

From Owner-Operated to Sellable: The Journey Ahead

Module: 1

A Company in Chaos: Diagnosing the Problem

The Decision: Commit to a Sellable Model

Module: 2

A Worthless Business? Understanding Valuation Killers

Hostage Taking: Eliminating Client Dependency

The Process: Blueprint for Productization

Module: 3

Putting the Process into Practice: Pilot and Iterate

Module: 4

Pressure from Within: Leading Change

Gaining Focus: Narrowing to a Sellable Niche

The Instructions: Building SOPs and Playbooks

Employee Mutiny: Aligning Incentives and Culture

Module: 5

The Test: Proving Repeatability and Capacity

The Candidates: Hiring for a Process-Driven Organization

Opportunity Knocks: Selecting Profitable Deals

Growing Pains: Scaling Without Chaos

8 The Number

The Number: Targets, Valuation, and Metrics

BUILT TO SELL

Pros & Cons: Strategic Buyers vs. Financial Buyers

The Broker: Running a Professional Process

The Teaser: Packaging Your Story

Optics: Make the Business Look as Good as It Operates

The Options: Deal Structures and Earn-Outs

Interrogation: Due Diligence Readiness

Quizzes

Quiz: Diagnosing Owner Dependency and Chaos

Quiz: Valuation Drivers and Killers

Quiz: Productizing Your Core Offering

Quiz: Go-To-Market Focus and ICP

Quiz: SOPs, Quality, and Handoffs

Quiz: Change Management and Team Alignment

Quiz: Capacity, Metrics, and Repeatability

Quiz: Scaling Without Customization Creep

Quiz: The Number, Valuation, and Metrics

Quiz: Exit Readiness and Deal Structures

Surveys

Survey: Your Current Sellability Score

Survey: Focus and Offering Clarity

Survey: Process and Documentation Maturity

Survey: Go-To-Market Predictability

Survey: Exit Timeline and Personal Goals

$ (USD)

Built to Sell: Designing a Scalable, Transferable, Owner-Independent Business is a practical, action-first course for founders who want a company that can run—and be sold—without them. If you’re stuck inside the day-to-day, constantly customizing for clients, or worried your business depends too much on you or a few key people, this program gives you a proven blueprint to productize services, standardize delivery, and build predictable revenue and profits. You’ll learn how acquirers evaluate small businesses, how to remove valuation killers like owner dependency and revenue concentration, and how to architect SOPs, metrics, and roles that create repeatability at scale. Through step-by-step frameworks, quizzes, and implementation tools, you’ll define a focused core offering, document high-leverage processes, align your team and incentives, and install a data-driven operating cadence. By the end, you’ll have the confidence and systems to increase EBITDA, reduce risk, and position your company for strategic or financial buyers—on your timeline. Whether your goal is to exit soon, raise capital, or simply create a business that runs without you, this course shows you exactly how to get there.

Built to Sell: Designing a Scalable, Transferable, Owner-Independent Business

<div class="simple-box-wrapper">
    <div class="simple-box">
        <div class="column">
            <p>Most small businesses are built around the relentless energy and judgment of the owner. That’s exactly why most of them are hard to scale, stressful to run, and unattractive to buyers. This course, Built to Sell: Designing a Scalable, Transferable, Owner-Independent Business, provides a step-by-step path to transform an owner-operated company into a valuable, sellable asset. You will learn to diagnose the chaos that blocks growth, commit to a focused model, and productize what you do—so your business can run predictably without you at the center of every decision.</p>

<p>The program begins by clarifying why sellability matters—whether or not you plan to exit—and how acquirers evaluate small businesses. From there, you’ll establish a baseline, confront valuation killers like owner dependency and revenue concentration, and redesign client engagements to protect margins. You will define, package, price, and name a core offering; standardize delivery with SOPs and playbooks; and pilot the new process while iterating for quality and repeatability. The course then moves into leading change inside your team, narrowing to a sellable niche, aligning incentives, and building a capacity model with KPIs that prove throughput, margin, and customer satisfaction. Finally, you’ll set your freedom number, understand valuation mechanics and buyer types, professionalize optics and reporting, and prepare for a rigorous sale process—from teaser and CIM to diligence and deal structures. Throughout, assessments, quizzes, and surveys help you measure progress, focus your offer, and get data-room ready, ensuring your company is not only built to sell, but built to scale on your terms.</p>
        </div>
    </div>
</div>
