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MODULE 1 🧬 — THE DNA OF A FOUNDER

Sub-Module 1.1 🏚️ — Bernie Marcus: The Making of a Merchant

Sub-Module 1.2 🎽 — Arthur Blank: The Financial Counterweight

Sub-Module 1.3 🌟 — Values as Foundation: The Character Before the Company

MODULE 2 🚪 — WHEN DISASTER BECOMES A DOORWAY

Sub-Module 2.1 💼 — The Handy Dan Years: Building Competence Before Vision

Sub-Module 2.2 🔥 — The Firing: The Day That Changed Everything

Sub-Module 2.3 🌟 — Ken Langone's Revelation: The Golden Horseshoe

Sub-Module 2.4 🏗️ — The Business Plan: Vision Before Numbers

MODULE 3 💵 — SECURING THE VISION

Sub-Module 3.1 🤑 — Ken Langone: The Unlikely Financier

Sub-Module 3.2 🎲 — Ross Perot and the Near-Miss That Changed History

Sub-Module 3.3 🏦 — The Banking Relationships That Made It Possible

Sub-Module 3.4 💰 — Financial Discipline: Ron Brill and the Conscience of the Company

Sub-Module 3.5 📈 — The IPO: Going Public and Scaling Access to Capital

MODULE 4 🛒 — THE MERCHANT MINDSET

Sub-Module 4.1 🎨 — Pat Farrah: The Genius Merchant

Sub-Module 4.2 🏪 — The Home Depot Merchandising Philosophy

Sub-Module 4.3 🎭 — The Endcap Strategy: Retail Storytelling

Sub-Module 4.4 📚 — The Merchant as Teacher, Not Just Doer

MODULE 5 🏗️ — LAUNCHING THE DREAM

Sub-Module 5.1 📍 — Site Selection & Setup: The First Four Stores

Sub-Module 5.2 🤝 — Convincing Vendors to Believe

Sub-Module 5.3 🌀 — The First Grand Openings: Controlled Chaos

Sub-Module 5.4 📉 — Navigating Near-Death Experiences

MODULE 6 👷 — YOUR GREATEST ASSET: THE ASSOCIATES

Sub-Module 6.1 ❤️ — People as the Primary Asset

Sub-Module 6.2  — Diversity, Inclusion & Respect for All People

Sub-Module 6.3 🎓 — Training, Enculturation & "Breeding Orange"

Sub-Module 6.4 🚀 — Empowerment and the Entrepreneurial Spirit

Sub-Module 6.5 🚫 — The Culture of Accountability: No Alcohol, No Excuses

MODULE 7 🤝 — THE CUSTOMER IS KING

Sub-Module 7.1 👆 — The Finger Rule: Service That Starts with Action

Sub-Module 7.2 📦 — The Return Policy: Building Trust Through Generosity

Sub-Module 7.3 🎓 — Teaching Customers: The DIY Revolution

Sub-Module 7.4 🌟 — Excellent Customer Service as a Core Value

MODULE 8 🏷️ — BUILDING AN ICONIC BRAND

Sub-Module 8.1 📻 — From Guerrilla Radio to National Brand

Sub-Module 8.2 💲 — The Everyday Low Price Strategy

Sub-Module 8.3 🎗️ — Cause Marketing & Brand Humanity

Sub-Module 8.4 🌐 — Brand as Culture

MODULE 9 ⚔️ — DOMINATING THE COMPETITION

Sub-Module 9.1 🗺️ — Mapping the Competitive Landscape

Sub-Module 9.2 🏹 — The Three-Legged Stool of Competitive Advantage

Sub-Module 9.3 🤺 — Competitive Battle Stories

Sub-Module 9.4 🏆 — Market Dominance as a Strategy

MODULE 10 🌎 — EXPLOSIVE GROWTH

Sub-Module 10.1 📐 — The Growth Architecture

Sub-Module 10.2 🗺️ — Regional & National Expansion

Sub-Module 10.3 🌍 — International Expansion: Taking the Culture Global

Sub-Module 10.4 💡 — Innovation Within Growth: Specialty Concepts

Sub-Module 10.5 💻 — E-Commerce: Entering the Digital Age

MODULE 11 🧠 — THE ART OF MANAGEMENT

Sub-Module 11.1 🐕 — The Invisible Fence: Freedom with Accountability

Sub-Module 11.2 📦 — The Three Bundles of Empowerment

Sub-Module 11.3 💬 — Communication as a Management Tool

Sub-Module 11.4 🔍 — The Store Walk: Management by Walking Around

Sub-Module 11.5 👥 — Hiring Overqualified People and Team Building

Sub-Module 11.6 🏆 — Management Principles Summary: The Home Depot Playbook

MODULE 12 🌱 — LEGACY, COMMUNITY & THE FUTURE

Sub-Module 12.1 🏘️ — The Communities We Serve: Tzedaka in Action

Sub-Module 12.2 🌪️ — Hurricane Andrew: Crisis as Character Revealer

Sub-Module 12.3 💥 — Oklahoma City and New England: Responding to National Crises

Sub-Module 12.4 🏠 — Habitat for Humanity, KaBOOM! & City of Hope

Sub-Module 12.5 👑 — Succession Planning: Building Beyond the Founders

Sub-Module 12.6 🔮 — The Future: Responding to Change

Sub-Module 12.7 🌟 — The Legacy: What It All Means

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 Built From Scratch — The Home Depot Blueprint for Business Excellence

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