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Where does the mission actually sit

Where does the mission actually sit?

Find the cost line

Check: where the mission sits

Who is actually paying

Who is actually paying?

Why does buyer selection confound the evidence?

Check: who absorbs the cost?

What a market shift does to a mission

Worked Example: running the three tests on the AI-data shift

Check: is it competitiveness or buyer mix?

Expert Depth: the impact measurement problem

Expert Depth: capability or sector inevitability

Check: drift nobody decided

Practice: locate the mission in a cost structure

Check: what was held while pivoting

Teaches how to judge whether a venture's claim to deliver a social outcome through its ordinary operations is structurally sound. Learners locate where the social cost lands in the cost structure, identify who pays for it, and test whether the mission survives a shift in the market the venture sells into.

Take a venture claiming to deliver a social outcome through its ordinary operations, and judge whether the claim is structurally sound, by locating where the social cost lands in the cost structure, identifying who pays for it, and testing whether the mission survives a shift in the market the venture sells into.

Building the Mission Into the Cost Line

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