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Frame: Strategy Is an Argument, Not a Deck

What the minimum output actually is

Where the format breaks the chain

Coherent and justified are different achievements

Model: The Script Across Time

Why it is called a script

The periodic table, claim by claim

MECE and what its absence costs

Practice: Rewriting a Partial Analysis

From answers to claims

What a decision-ready recommendation specifies

Worked Example: a churn recommendation, twice

Practice: rewrite a stalled recommendation

Judgment: What the Model Cannot Prove

The claim at the centre

Check: what the benefit rests on

Using a framework you cannot prove

Check: test it on old work

What completeness obliges

Check: one claim, three homes

Check: feasibility is an element

Check: when the challenge happens

This module explains why a strategy account must read as one coherent story across a company's past, present, and future rather than a set of individually correct observations, and examines what the periodic-table analogy for the Strategy Script actually claims and does not claim.

Why a strategy account has to read as one story across past, present, and future rather than as a set of correct observations, and what the periodic-table analogy in the source does and does not claim.

Building a Complete, Coherent Story of a Business

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