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Why a Business Case

From Idea to Investment

Checkpoint: The Purpose of a Business Case

The Five Cases and the Anatomy

What a Business Case Is and the Five Cases

The Eight Standard Sections

Checkpoint: Anatomy of the Case

Getting to Yes

The Readiness Checklist

Build Your Own Business Case

Checkpoint: Getting to Yes

Turn an idea into an investment decision: why a business case matters, the Five Cases it must satisfy, the eight standard sections, and a readiness checklist before you present.

Whether you're pitching a project internally or seeking funds, a persuasive business case is how good ideas get resourced. This module gives you the structure decision-makers expect and the checklist that gets you to yes.

Building a Business Case

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