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Course Overview

Who Should Enrol—and Why

Module 1: Define the Objectives

Templates and Tools

Module 2: Know Your Audience

Module 3: Craft a Core Message

Module 4: Channel Strategy

Module 5: Content Plan

Module 6: Tone and Style Guidelines

Module 7: Key Performance Indicators (KPIs)

Module 8: Budget and Resources

Module 9: Timeline

Module 10: Feedback and Approval

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Complete Briefing Form

Moving Forward

Building Brilliant Briefs for Effective B2B Communications

How to craft empowering briefs that inspire great work.