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The Core Story

What Makes a Good Story

Draft Your Core Story

Checkpoint: Core Story

The core story is the foundation every later sales story builds on. Learn what makes a story work, then draft yours — hero, struggle, lesson, and your brand's 'why'.

Build Your Core Story

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>