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Product Type #1 — the Lead Magnet

Results Over Information (and the Formats That Work in 2026)

Match the Magnet to Its Job (and Honest Opt-In Numbers)

Checkpoint: The Lead Magnet

Build a results-based lead magnet that fits your ladder — choosing a 2026-appropriate format that delivers a micro-result and bridges to your paid offer, with honest opt-in expectations and the magnet-to-low-ticket handoff.

The free top rung that fills your list and bridges to the paid offer. In 2026, results beat information — a magnet that delivers a micro-result, matched to its job on YOUR ladder, not just to a vanity opt-in rate.

Build the Lead Magnet (the Top Rung)

<div class="simple-box-wrapper"> <div class="simple-box"> <div class="column"> <h3>Description</h3> <div class="ck-horizontal-line"><hr></div> <p>I'm a paragraph. Click to start writing that will inform, inspire, or encourage your community. We know you have so many things to share with the world. Happy editing!</p> </div> </div> </div>