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Section 1: Foundations for B2B Lead Generation on LinkedIn

The New Handshake: How B2B Lead Generation Works on LinkedIn

Your Ideal Buyer in One Page: Defining a Target You Can Actually Reach

Trust Before Tactics: Optimizing Your Profile for Authority and Credibility

Section 2: Finding Decision-Makers with Sales Navigator

Your Prospecting Map: Setting Up Sales Navigator the Right Way

From Thousands to a Shortlist: Building Lead Lists That Match Your ICP

Warm Signals, Not Cold Lists: Using Alerts and Activity to Start Better Conversations

Section 3: Outreach Messaging That Gets Replies (Without Feeling Salesy)

The First Message That Doesn’t Feel Like a Pitch

Follow-Up Without Being Annoying: Simple Sequences for Busy Buyers

Turning Replies into Qualified Conversations in DMs

Section 4: Thought Leadership Content That Attracts Inbound Leads

Posting with a Point: Content That Builds Trust with B2B Buyers

From Profile View to Conversation: Using Content to Start DMs Naturally

Section 5: Moving from DMs to Booked Calls (Without Pressure)

The Clean Handoff: Asking for a Call the Buyer Actually Wants

Your Weekly Lead Generation Rhythm: Staying Consistent Without Burning Out

Section 6: Knowledge Checks and Course Wrap-Up

Quiz 1: LinkedIn Lead Generation Foundations

Quiz 2: Profile Optimization for Authority and Trust

Quiz 3: Sales Navigator Basics and Lead List Building

Quiz 4: Outreach Messages and Follow-Up

Quiz 5: Content, Qualification, and Booking Calls

Survey: Your LinkedIn Lead Generation Action Plan and Feedback

B2B LinkedIn Mastery: From Profile Authority to Booked Calls is a practical, step-by-step course that shows you exactly how to turn LinkedIn into a reliable source of qualified sales conversations. If you sell to businesses—whether you’re a founder, consultant, agency owner, or individual contributor—you’ll learn a complete system that starts with a trust-building profile, targets the right decision-makers, opens respectful conversations, and moves naturally to booked calls. No pushy scripts. No spam. Just simple, repeatable actions that compound week after week. Inside, you’ll define a reachable ICP, tune up your profile for credibility, and use Sales Navigator to build focused lead and account lists. You’ll learn how to spot warm signals, write low-pressure messages that get replies, and qualify in DMs without sounding salesy. You’ll also build a sustainable content rhythm that attracts inbound interest and creates natural reasons to start conversations. Finally, you’ll use clean, buyer-friendly call invites and a weekly workflow that keeps your pipeline moving in 30–60 minutes per day. Whether you’re new to LinkedIn or leveling up from random outreach, this course gives you the frameworks, templates, and routines to go from profile authority to booked calls—consistently.

B2B LinkedIn Mastery: From Profile Authority to Booked Calls

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            <p>Imagine standing in a crowded room where everyone is holding a megaphone, yet no one is truly listening. For many B2B professionals, LinkedIn feels exactly like this—a digital sea of "pitch-slaps" and ignored connection requests that leave potential partnerships dead on arrival. You might have a world-class solution, but if your profile reads like a dusty resume and your outreach feels like a cold telemarketing script, your ideal buyers will continue to scroll past. The bridge between a silent inbox and a calendar full of qualified discovery calls isn't built on aggressive tactics or automated spam; it is constructed through the quiet authority of a buyer-centric profile and the art of starting conversations that people actually want to have.</p>

<p>This journey begins by stripping away the noise and focusing on the "new handshake"—the moment a prospect lands on your profile and decides, within seconds, if you are a credible peer or a nuisance. Throughout this course, we will move beyond the surface-level "hacks" to master the mechanics of Sales Navigator, turning vast databases into curated shortlists of decision-makers who actually need your help. You will learn to craft messages that feel like a natural extension of a professional dialogue rather than a forced sales pitch, and discover how to use thought leadership content to pull prospects toward you. By the end of these modules, you won't just be "using" LinkedIn; you will have a repeatable, weekly rhythm that transforms your digital presence into a high-trust lead generation engine, moving seamlessly from a simple connection to a booked call without ever compromising your professional integrity.</p>
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